David Tebbutt, journalist, media trainer and blogger on how small businesses should handle the press and communicate effectively.
This week SmallBizPod #30 includes an interview with journalist and blogger David Tebbutt offering up small business advice on how to handle the media, generate positive stories for you business and how to defend yourself against bad press. There’s also the usual round up of feedback from listeners in the form of Frappr map feedback, emails and yet another audio comment.
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• 00:00 Alex on what’s coming up in the show.
• 00:41 Comments from the latest listeners to add themselves to the SmallBizPod Frappr map including: Rob Prouse in Canada, Ramanujam Thodur from Texas, Mark Hammersley, Big Steve, Ron Cesek, Rolf Binder from Adelaide and Carl from Melbourne in Australia.
• 02:08 Comment from Fraser Edwards who has a very useful podcast on affiliate marketing over at affiliateblog.co.uk.
• 02.51 Comment from Steve Pursell who is looking for advice on a business selling ebooks and a recommendation for Yaro Starak’s blog.
• 03.53 Email comment from Ollie Banks of Velocity Bars who’s been inspired to explore setting up his own podcast as a result of the SmallBizPod ‘How To Podcast’ screencast.
• 04.36 Email comment from Mike Laughton looking for advice on how he can contribute to the show.
• 05.20 Email comment from Mark Mitchell in Newcastle, Australia on what a refreshing and useful perspective SmallBizPod brings to his own business.
• 06.16 Audio comment from Mike O’Hara who took up my challenge and has recently launched a sales advice podcast called the Cold Calling Podcast.
• 07.51 Interview with David Tebbutt, a journalist who has written for the FT, The Times, Real Business, Director and edited Personal Computer World. David is also a blogger and developer of an interesting piece of shareware called Brainstorm. David and Alex discuss how to get positive press coverage for your business, how to target the right journalists and publications and how to identify and pitch a story. There’s also some very valuable advice on developing concise key messages, understanding how journalists work and how to manage negative stories and protect the reputation of your business.