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	<title>Comments on: SmallBizPod #42 - Tuesday 13 March 2007</title>
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	<link>http://www.smallbizpod.co.uk/2007/03/13/smallbizpod-42-tuesday-13-march-2007/</link>
	<description>a podcast for small business, start-ups, entrepreneurs, podcast to the UK and the rest of the world</description>
	<pubDate>Sun, 23 Nov 2008 16:38:07 +0000</pubDate>
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		<title>By: alex</title>
		<link>http://www.smallbizpod.co.uk/2007/03/13/smallbizpod-42-tuesday-13-march-2007/#comment-16877</link>
		<dc:creator>alex</dc:creator>
		<pubDate>Wed, 28 Mar 2007 10:20:23 +0000</pubDate>
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		<description>Hi Paul - thanks for the feedback and I'm glad you're enjoying SmallBizPod.  Your sales focus is clearly the right approach, together with ensuing that you really value your customers once you've got them through the door so to speak.  I'd also add that it's increasingly essential to make your business special, to make it stand out and to be the very best in your market.</description>
		<content:encoded><![CDATA[<p>Hi Paul - thanks for the feedback and I&#8217;m glad you&#8217;re enjoying SmallBizPod.  Your sales focus is clearly the right approach, together with ensuing that you really value your customers once you&#8217;ve got them through the door so to speak.  I&#8217;d also add that it&#8217;s increasingly essential to make your business special, to make it stand out and to be the very best in your market.</p>
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		<title>By: Paul Scott</title>
		<link>http://www.smallbizpod.co.uk/2007/03/13/smallbizpod-42-tuesday-13-march-2007/#comment-15550</link>
		<dc:creator>Paul Scott</dc:creator>
		<pubDate>Sat, 24 Mar 2007 13:12:21 +0000</pubDate>
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		<description>Alex

As a new listener to your podcasts (I have listened to all this years over the last week) I have found them very interesting and informative.

As a Business funding and Growth consultant I found your interview this week fascinating - from my own angle and experience,  over 95% of small business owners are experts in their own field, however they fail to understand that the success formula is simple, treat your business as a "Sales and Marketing" business which is selling your own particular product or service and this is  the biggest challenge most new business face and is also the most fundamental.

The formula is simple: 
Get more prospects, convert more to customers, selling more to each customer, keep them coming back and keeping them for longer.

I hope  you find my approach useful.

Regards

Paul</description>
		<content:encoded><![CDATA[<p>Alex</p>
<p>As a new listener to your podcasts (I have listened to all this years over the last week) I have found them very interesting and informative.</p>
<p>As a Business funding and Growth consultant I found your interview this week fascinating - from my own angle and experience,  over 95% of small business owners are experts in their own field, however they fail to understand that the success formula is simple, treat your business as a &#8220;Sales and Marketing&#8221; business which is selling your own particular product or service and this is  the biggest challenge most new business face and is also the most fundamental.</p>
<p>The formula is simple:<br />
Get more prospects, convert more to customers, selling more to each customer, keep them coming back and keeping them for longer.</p>
<p>I hope  you find my approach useful.</p>
<p>Regards</p>
<p>Paul</p>
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