Creative Thinking & Small Business Success
By Alex Bellinger, 3rd December 2006 at 11:40 pm
Young, intelligent and handsome with entrepreneurial talent to die for. A description of myself perhaps. I wish! In fact I’m talking of Ben Casnocha who’s blog is well worth a read.
In one recent post Ben asks which of the following four types of creative thinking are most likely to benefit business.
- Original and swift
- Original and slow
- Derivative and swift
- Derivative and slow
In my view, like so much in business, you need a variety of talent and skills reflected in the people you employ. This applies to creativity too.
To use the examples above, wouldn’t it be most productive to have an original and slow thinker handing ideas off to derivative, but swift thinkers? This would generate a multiplicity of new ideas, adapted, refined and derived to yield the best possible, and perhaps multiple, chances of success. Why not original swift with derivative swift? You’d never keep up!
Technorati tags: skills, employment, business, casnocha
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Great post.
We in advertising account planning (the people who come up with the ‘big idea’ for an advertising campaign) also have different sorts of thinkers.
Strategic Strategic
Strategic Creative
Creative Strategic
Creative Creative
A team that has a mixture of these kind of thinkers can create really exciting campaigns.
My point is that every organization needs a variety of different kind of thinkers.
Comment by Eamon — 18 December 2007 #