Hiring The Best For Your Start-Up

How do you lure the best people to your start-up when you don’t have the money to match what they’re paid now? 

That’s the question that Jeff Cornwall answers over at The Entrepreneurial Mind. He concludes that to persuade the right people to come on board:

… you need to listen to what they want beyond the salary, and find creative ways to put it all together. Once you know who you want, get into the selling mode and use all of the important attributes you know are important to them in your pitch.

One key element in the mix is, of course, giving away equity.  It’s something that can prove very persuasive and very motivating to the potential employee or partner.  Equally it’s something that can prove psychologically difficult to give up!

Technorati tags: equity, business motivation, small business

Alex is the founder and editor of SmallBizPod, the UK's first podcast dedicated to small business, start-ups and entrepreneurship. Alex writes about topical small business issues, entrepreneurs and anything else that catches his eye here on the small business blog. http://www.smallbizpod.co.uk