2007 Year Of The Small Business Bloggers … Again?
By Alex Bellinger, 2nd January 2007 at 4:05 pm
Mike Sansone is convinced that 2007 will be the year of the small business blogger. It would be good to see, simply because there are now many practical examples of how blogging can be good for business.
I’ve always maintained that blogs suit smaller businesses, better than they suit bigger businesses, albeit time may prove a constraint. SME’s are already more personal and there are fewer hierarchies to filter the voice of the business.
If you view your blog as a tool to express your passion, enthusiasm, highs and lows as a business owner, it can become a compelling marketing tool.
If you use it as a compelling marketing tool, it’s likely to go unread.
Tags: SME, business bloggers
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Spot on.
I’ll admit to having fallen away to the darkside and just meandering along as a ‘blogger’ for a while now.
When you strip it down to the barebones aspect of using a blog as part of a marketing mix to improve your business’ online reach it becomes cynical and sanitised.
I think the old mojo is returning though.
Oh, and Happy Hogswotsits.
Comment by Paul Woodhouse — 13 January 2007 #
Thanks Paul and a happy cheesy wotsit to you too.
Yours probably has the dubious distinction of being one of 10 of the oldest blog feeds still in my aggregator. Nothing wrong with meandering and ultimately there are bloggers who just write so well, entertain and thought-provoke that they’re always going to stand out. Those are the best I reckon. Sod marketing … you’d read them whatever they were blogging about - sheet metal even!
Comment by alex — 13 January 2007 #
2007 should be the year of the Small Business blogger. Come on you small business owners who think blogging is just for nerds or not relevant to your business. It’s a great opportunity to market your business on a low budget to a large pool of potential buyers.
Comment by Karen Bryan — 30 June 2007 #