Comments on: ROI - Why results should be the starting and finishing line of any marketing plan http://www.smallbizpod.co.uk/blog/2007/03/14/roi-%e2%80%93-why-results-should-be-the-starting-and-finishing-line-of-any-marketing-plan/ The small business blog of SmallBizPod - inspiration and practical advice for entrepreneurs Sun, 23 Nov 2008 16:59:16 +0000 http://wordpress.org/?v=2.6.3 By: Bill Dueease http://www.smallbizpod.co.uk/blog/2007/03/14/roi-%e2%80%93-why-results-should-be-the-starting-and-finishing-line-of-any-marketing-plan/#comment-5239 Bill Dueease Thu, 22 Mar 2007 00:06:54 +0000 http://www.smallbizpod.co.uk/blog/2007/03/14/roi-%e2%80%93-why-results-should-be-the-starting-and-finishing-line-of-any-marketing-plan/#comment-5239 Yes! You hit the nail on the head. Marketing is a journey where you keep in touch with the results (feedback) of marketing actions and steps to determine what is working best to reach the ROI objective. The better the understanding of the vision and final objective, and the better the understanding of the results of each marketing step taken, the better the trip will be, with more success steps and fewer misadventures. Yes!

You hit the nail on the head.

Marketing is a journey where you keep in touch with the results (feedback) of marketing actions and steps to determine what is working best to reach the ROI objective. The better the understanding of the vision and final objective, and the better the understanding of the results of each marketing step taken, the better the trip will be, with more success steps and fewer misadventures.

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