Comments on: What do you stand for?

By: Eamon

Eamon — Tue, 18 Dec 2007 21:28:05 +0000

‘and make you and your business unique’ - I think this is spot on.

I would just like to add the words ‘benefit’ and ‘relevant’. The business has to offer something ‘unique’ to customers / consumers that is ‘relevant’ to them and going to be of valued ‘benefit’ to them.

I think the word ‘authentic’ is also important. ‘Authentic’ is a powerful value that differentiates a business from other businesses that some customers / consumers might believe are too dependent on advertising / branding instead of what they really want - quality products, good customer service, and so on.

By: Sara Scott

Sara Scott — Thu, 17 May 2007 07:13:25 +0000

For me, your elevator pitch should be natural and that means it’s bound to be fluid and evolve along with your perceptions of yourself and your purpose. Maintaining a thread of continuity is the critical thing - it helps your customers orientate themselves in relation to what you do. Lose the thread and you become schizophrenic, unrecognizable from one customer interaction to the next and potentially, unbuyable!!

Support materials that deliver your message with a similar amount of clout are always good to have. They promote recall and should always include your all important contact details. With this important base-line communication in place, you should be able to improvise with confidence!

By: Anthony Brewitt

Anthony Brewitt — Mon, 14 May 2007 19:34:01 +0000

Thanks for that Brett, and I mus admit its more fun stirring it up a bit. Should work be fun?

By: Brett Hollis

Brett Hollis — Mon, 14 May 2007 19:01:38 +0000

Anthony, I think that’s great. I mean, you don’t want to become a stale, boring, business mantra chanting robot. You articulate your business to someone as it comes at any given time. Whoa betide the corporate moron who repeats himself over and over again. As long as the essential message and ‘punch’ are the same, who cares if it’s different?

There is the chance that you could be within earshot of someone whom you have ‘pitched to’ anyway. I’m sure they’d be more impressed if you seemed a little more dynamic, while remaining focused anyway.

Keep it up!

By: Anthony Brewitt

Anthony Brewitt — Mon, 14 May 2007 16:41:19 +0000

I have some business cards and other media to support me for when I pitch B2B. I feel I am slowly getting my pitch right but strangely never seem to use the same (planned) pitch twice - does anybody else have this problem? and how can I perfect this?

By: sherry borzo

sherry borzo — Mon, 14 May 2007 13:57:07 +0000

Thanks Sara for your post. I’ve got what I believe to be a succinct elevator speech and I KNOW what I mean when I say it. Sometimes though I hear other people peg what I’m doing as “oh you’re just like this other person” which I realize may have to do with the something missing in my message. When I hear other people repeat it back to me and it’s wrong I know it’s time to revisit the elevator.

By: Brett Hollis

Brett Hollis — Sat, 12 May 2007 17:13:38 +0000

Great! Another insightful blog entry. Thanks Sara. I look forward to next weeks, as I’m currently looking at this exact subject, and trying to become a pro at describing what we do in as short a time as possible.