Alpha Businesses

After last week’s epic post I’m going to keep it brief this week.  Here’s some wisdom from a training course I attended last weekend.

The trainer made an interesting distinctions between ‘A’ type and ‘B’ type businesses.

‘A’ Type businesses:

• Have specific and detailed goals laid down in a written plan.
• Are happy to invest in the correct tools to get the job done.
• Take responsibility for everything they do.
• Pursue continuous professional development.
• Make clear decisions.
• Will seek out specialist coaches and mentors and put themselves outside their comfort zones in order to learn and develop.
• Demonstrate staying power and tenacity in the face of obstacles or adversity.

‘B’ type businesses:

• Keep ideas in their heads, rather than write them down.
• Avoid investing in tools.
• Foster a blame culture.
• Believe that learning ‘by doing’ is the best route.
• Make excuses rather than decisions.
• Don’t trust or like learning from experts.
• Give up easily.

This sentiment makes SO much sense to me, I have nothing to add.

(The training by the way was offered by Win Investing and was absolutely first class.  Their marketing leaves a bit to be desired though.)

Sara is a marketing specialist with a wealth of on-line and traditional experience. With award winning credentials as an advertising writer, her career also spans the disciplines of planning and strategy for both B2B and consumer clients. Having worked for one of the the UK's biggest non-London agencies, Sara now works on a consultancy basis for clients large and small. http://www.smallbizpod.co.uk/blog