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Help! What is RSS and how do I subscribe?Marketing with Integrity
By Sara Scott, 11th October 2007 at 8:37 pm
As I write this post, I’ve got half an eye on Sarah Beany on C4, telling two poor beauty obsessed girls that they are bombarding their bodies with toxic chemicals in lotions and potions that advertise themselves as ‘natural’.
Last night I watched a programme about a Leeds-based business man who had ripped off a load of innocent punters, selling and marketing student buy to let properties. It’s a marketing scam of such proportions the guy is under criminal investigation.
And my point? Marketing is open to abuse. Making claims your product or service can’t substantiate in action may win sales, short term. But it certainly won’t secure you repeat purchase, or customer loyalty. More to the point, marketeers who are happy to tell elaborate lies in order to generate sales growth can and will eventually get found out.
But don’t just take my word for it. As consumers get more and more savvy, integrity in marketing is becoming an increasingly hot topic.
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Hi.
I just wanted to add that as we see it complete transparency goes a long way to satisfying customers that they have made a good online purchasing decision. To achieve this, we post plenty of help and information pages on the website itself and keep customers informed through our blog.
Additional sources of information, clearly labelled and easy to navigate around does help win and retain customers in the long run.
Jonathan C Crouch
Fabulous Photo Gifts - Belper, Derbyshire, UK
Comment by Jonathan Crouch — October 25, 2007 #