Thanks for commenting. This morning I read your editorial on the decision-making process and making a virtue of comparing vastly varied start-ups.

I think you’re right to take this approach. I’ve no doubt SportStars will, in a few years, be as financially successful as The Book Depository already is. They’re well on the way as I understand it. And they certainly had that extra spark that made them worthy and exuberant winners!

Cheers

Alex

Delighted to read you enjoyed it; thanks for the write-up, as much for spreading the word about our great winners as for praising the awards.

SportStars certainly celebrated their victory; not sure we’ve ever had winners appear on Working Lunch the next day dressed in the same clothes…

There’s been much debate as to whether the judges were right to choose them ahead of a larger and arguably more successful company in Book Depository, but hopefully you’ll agree it’s great for a company such as SportStars to get this level of recognition.

Cheers,

Matt
editor, startups.co.uk