BLOG

This is SmallBizPod's blog dedicated to practical advice, news and insight for small business owners, entrepreneurs, and anyone needing help starting a business. You can read all sections of the blog from here or go straight to the topic you prefer by clicking the appropriate channel above.

Sponsors

Alibaba.com sponsors SmallBizPod small business podcast


Reach anyone, anywhere, any time

Brace yourselves folks, Unified Communications is coming your way. Major software and hardware suppliers are teaming up to make sure that people can reach each other more or less instantly, regardless of what device they’re using or where they are physically.

Effective communication between people means that work can be accelerated and collaboration facilitated. Taking the broad view, communication elements include telephone, e-mail, text messaging, instant messaging, document sharing, screen sharing, voice conferencing, web conferencing and video conferencing.

You might not want to use them all, in fact email is becoming a bit of a pain and a lot of people are looking elsewhere for more effective ways of staying in touch. But all of the above are part of what’s currently called Unified Communications. (I’ll call it UC from now on.)

It offers a guarantee that the right person can be reached in an instant. Obviously if they’re busy or switched off, messages will be stored in readiness for reconnection. But, with ‘presence sensing’ it will be possible to know if they’re around before trying to contact them. This is an important part of UC.

Obviously, there’s no point splashing out on UC unless you can see a clear business benefit. And that means money - will you make or save more than it costs to implement and run? It’s true that you can cut your carbon footprint too, but that tends to be a side-benefit rather than a primary reason for doing things.

Some recent research revealed that companies are very keen to cut their travel and accommodation bills. They see teleconferencing, flexible working and home-working as ways to do this. Another pressure might come from larger business partners who want to improve communications between your companies.

Whether UC is for you depends on the type of company you are. If you spend a lot on unnecessary travel or you’re wasting a lot of staff time on missed calls and telephone-tag, especially if they’re internal, then some degree of UC might help. If you’re experiencing the same thing externally then you might need to wait until it’s de rigeur among those you wish to communicate with.

For UC to work, directories of people, devices and rules need to be built. This is incredibly sensitive information. Ask your suppliers how it’s to be shared and secured before signing on the dotted line.

In time, I dare say we’ll take this stuff for granted. Companies like BT or Microsoft will be offering functionality as an extension of what they’re already providing you. But, right now, unless your need is burning and your tolerance of risk high, you might want to wait until you can see evidence of UC working in companies similar to your own.

PS You (and your pet techie) might benefit from a visit to Unified Communications ’08 at Olympia on 9-10 April.

Related Posts

Alibaba.com sponsors SmallBizPod small business podcast

Sponsor SmallBizPod - the podcast for small business and entrepreneurs



2 Comments »

Subscribe to SmallBizPod feedRSS feed for these commments. SmallBizPod trackbackTrackBack address

    There are plenty of other reliable companies besides Microsoft and Avaya that offer Unified Communications services, and at a much lower price. Ureach, PhoneFusion and Phone.com all provide the technology to keep employees or small business owners in touch, without any installation requirements.

    Comment by Amy Lee — March 31, 2008 #

    Thanks for mentioning the show in your blog, I am the event manager) there are 3 dedicated features, a networking bar and over 60 free education sessions on UC and VoIP as part of the show - all are welcome.

    I would only add that whilst there are lots of companies out there offering UC and VoIP, recommending companies with zero UK presence doesn’t seem appropriate for a UK focuses small business blog! If you come hope you enjoy the show.

    Comment by Mike England — April 1, 2008 #

Leave a comment

XHTML: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

Freeform Dynamics sponsors SmallBizPod's blog

Podcasts

Listen to small business podcasts on iTunes

Click on one of the blue triangles below on the right to listen to inspirational interviews with entrepreneurs from the SmallBizPod archive.

SmallBizPod #47 - Tuesday 22 May 2007

SmallBizPod #47 - Tuesday 22 May 2007

London Business School, interview with staff, students and participants in the Venture Capital Investment Competition.

play small business podcast now
SmallBizPod #45 - Monday 30 April 2007

SmallBizPod #45 - Monday 30 April 2007

Gita Patel, founder of Stargate Capital and creator of the Trapezia Fund, talks about venture capital funding and female entrepreneurship.

play small business podcast now
SmallBizPod #74 - digital startups on Digital Mission to NYC

SmallBizPod #74 - digital startups on Digital Mission to NYC

Interviews with some of the UK's most exciting digital start-ups at a meet up before they flew out to New York on the first Digital Mission of 2008.

play small business podcast now
SmallBizPod #34 - Wednesday 22 November

SmallBizPod #34 - Wednesday 22 November

Juliette Prouse, of Qube Communications interviews George Torok, Canadian marketing expert,on personal branding and getting one up on the competition.

play small business podcast now

Small Business Podcast RSS FeedWhat is this? Small Business Podcast RSS FeedMore business podcasts

Recent Posts

Comments
  • Gill: Martyn as you say, if you form relationships with them and keep them on their toes, they are certainly more...
  • Martyn: Gill, First class advice - having a procedure and sticking to it is very important. If you call regularly,...
  • Benjamin: Ah… Now that would be telling… Safe to say it will be something to do with technology and the...
  • Alex Bellinger: Hi Clive, yes Becky’s agreed to carry on writing a letter from America each month for a while...
  • Alex Bellinger: Just wondering where all that energy will be directed now you’ve built your brood. Unless of...
  • Benjamin: “Transmutation certainly goes into some depth about how the energy of the libido is often channeled...
  • Clive Birnie: I don’t know the stats but I know of a few people now running established and successful...
  • Alex Bellinger: Hi Justin, what failures have you had to overcome? Any examples you’d like to share?
  • Justin Gough: I think Failure is a good part of starting and owning your own business. You learn something every time...
  • Nick: It appears that Strato UK no longer offer a virtual server package. They also insist on running a full backup...

Topics
  • Archives
    Contact

    Other Info

    Check out other information and ways to subscribe for free to this blog

    • Add to Google
    • Subscribe in NewsGator Online
    • Subscribe in Bloglines
    • Add SmallBizPod - small business blog to Newsburst from CNET News.com
    • Small Business Blogs - BlogCatalog Blog Directory

    Small Business Trends review

    Creative Commons License

    Web 2.0 Expo Europe 2008

    © Copyright BizPod Media Ltd, 2005-2008