Measuring in Marketing
By Sara Scott, 14th May 2008 at 7:04 pm
Any branding bod worth their salt will recommend that you implement a set of measures to enable you to benchmark the returns you get on your marketing investment. But finding the right measures can be tough.
Some ingenious chappy had created a site that measures brand equity (and the words it resides in), in simple visual terms. His site, Brand Tags will engage anyone with a interest in brands and absolutely mesmerise marketing junkies - particularly if you were party to the one word equity debate that kicked off a year or so ago. . .
Pay it a visit. It’s NEAT.
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Thanks, that’s the first time I’ve been called an “ingenious chappy” … glad you like the site.
Comment by Noah Brier — May 14, 2008 #
Hi,
I heard about brand tags for the first time at Social Media Influencer event in London and tried it out after the event.
It’s very addictive and interesting to see one’s own thought process at work.
As a strategy consultant working with agencies and brands I can see a real value for them in this application.
A very good know -well done
Zebedee
Comment by Zebedee — June 5, 2008 #