Measuring in Marketing

Any branding bod worth their salt will recommend that you implement a set of measures to enable you to benchmark the returns you get on your marketing investment.  But finding the right measures can be tough.

Some ingenious chappy had created a site that measures brand equity (and the words it resides in), in simple visual terms. His site, Brand Tags will engage anyone with a interest in brands and absolutely mesmerise marketing junkies – particularly if you were party to the one word equity debate that kicked off a year or so ago. . .

Pay it a visit.  It’s NEAT.

Sara is a marketing specialist with a wealth of on-line and traditional experience. With award winning credentials as an advertising writer, her career also spans the disciplines of planning and strategy for both B2B and consumer clients. Having worked for one of the the UK's biggest non-London agencies, Sara now works on a consultancy basis for clients large and small. http://www.smallbizpod.co.uk/blog