Comments on: Moo.com, strippers and 70% margins

By: Frank O'Mahony

Frank O'Mahony — Wed, 09 Jul 2008 01:23:04 +0000

Can’t remember how I discovered moo, but now I’m a regular. Having mini-cards in a see of realtor blah sameness is a real conversation starter. Everytime. I love that I can have cards with different designs. I also have moo do standard sized cards, for people who just wouldn’t get it - or who have dodgy eyesight… There’s definitely an implication there - if he has stand-out cards maybe he is a stand-out realtor - that would go away if everyone had moo cards. But that hasn’t happened in Santa Fe yet….
I agree with Tebbo that they use technology to stand out, and that they have a real attitude towards their work output that’s infectious. - Frank

By: jefe

jefe — Thu, 03 Jul 2008 04:10:10 +0000

I can see why a small business card will stand out in a stack of other business cards. It is clever, but I don’t think the market will be accommodating to change business card holders and books anytime in the near future.

I like the different packaging that you can order them in, but it is sometimes hard enough to fit all of the information that you need in a regular size business card.

I have been using a company that does double sided printing in full color for under $20 and they do small runs too, PromoPrinto.com.

Thanks for the article…!

By: David

David — Thu, 26 Jun 2008 01:29:12 +0000

And there is something great but really hard to put your finger on about the whole process of ordering from Moo. It feels smooth and well connected.

The margin was a surprise to me because I think the products are great value … just goes to show that value has little to do with cost. And I am always a sucker for neat packaging - I still have the box and the air-way style luggage tag my box of mini cards came with.

I agree that they work great as business cards because they stand out, they start a conversation.

By: Alex Bellinger

Alex Bellinger — Wed, 25 Jun 2008 23:02:00 +0000

Great point Rowley. I think within certain circles MOO cards seem very familiar, but in the ‘real world’ they still have a massive impact. A social object, if ever I saw one!

By: Rowley

Rowley — Wed, 25 Jun 2008 17:42:12 +0000

I’ve only really just started to promote myself and my music shows at gigs and events, previously I have never needed to have a business card. I started just making my own to different results.
I gave up, moving to minicards with MOO. I have never looked back.
Whenever I give people a minicard it sparks interest. The minicards aspect is not just advertising for myself, but for MOO too, I see parallels with Apple branding and marketing, pushing word of mouth to another level.

By: Alex Bellinger

Alex Bellinger — Wed, 25 Jun 2008 17:05:47 +0000

Personally, I just don’t use business cards that much. I still have hundreds from an order I placed for some Hugh McLeod business cards a few years back.

By: Richard Millington

Richard Millington — Wed, 25 Jun 2008 16:49:22 +0000

Nice post, being your own brand is right.

Just out of curiousity, giving your praise for Moo why don’t you use their cards, or plan to?