Comments on: iFoods and the Dragons’ Den effect online http://www.smallbizpod.co.uk/blog/2008/08/22/ifoods-and-the-dragons-den-effect-online/ The small business blog of SmallBizPod - inspiration and practical advice for entrepreneurs Mon, 22 Feb 2010 15:03:56 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Alex Bellinger http://www.smallbizpod.co.uk/blog/2008/08/22/ifoods-and-the-dragons-den-effect-online/#comment-151576 Alex Bellinger Mon, 10 Aug 2009 13:19:04 +0000 http://www.smallbizpod.co.uk/blog/?p=707#comment-151576 We noticed a spike in traffic as a result of people searching for iFoods. I guessed it was a DD repeat. I suspect Dragon's Den producers are wary of businesses just out for some publicity. It can also be a double-edged sword, as Amanda Zuydervelt of Stylebible (one of my early interviewees on the podcast) found out. We noticed a spike in traffic as a result of people searching for iFoods. I guessed it was a DD repeat.

I suspect Dragon’s Den producers are wary of businesses just out for some publicity. It can also be a double-edged sword, as Amanda Zuydervelt of Stylebible (one of my early interviewees on the podcast) found out.

]]> By: Lyn Jenkins [Mr] http://www.smallbizpod.co.uk/blog/2008/08/22/ifoods-and-the-dragons-den-effect-online/#comment-151572 Lyn Jenkins [Mr] Sun, 09 Aug 2009 02:29:39 +0000 http://www.smallbizpod.co.uk/blog/?p=707#comment-151572 Yes, it was worth these 2 Irishmen appearing on Dragons' Den to promote their web-site. That is the only way that people like myself and thousands of others could have heard of their web-site. Dragons Den is repeated so many times that I have have just seen their appearance in August 2009. So the publicity from repeats is invaluable , even if the Dragons do not back the business. Free TV advertising on a popular programme, plus repeats, must be worth tens of thousands of pounds, and entrepreneurs like myself certainly see the value of that. The UK needs more entrepreneurs to pay for the burgeoning ,recession-proof public sector! Dragons Den is brilliant !! Yes, it was worth these 2 Irishmen appearing on Dragons’ Den to promote their web-site. That is the only way that people like myself and thousands of others could have heard of their web-site. Dragons Den is repeated so many times that I have have just seen their appearance in August 2009. So the publicity from repeats is invaluable , even if the Dragons do not back the business. Free TV advertising on a popular programme, plus repeats, must be worth tens of thousands of pounds, and entrepreneurs like myself certainly see the value of that.

The UK needs more entrepreneurs to pay for the burgeoning ,recession-proof public sector! Dragons Den is brilliant !!

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