http://www.smallbizpod.co.uk/blog/2009/09/09/public-relations-strategy-for-smes/ The small business blog of SmallBizPod - inspiration and practical advice for entrepreneurs Mon, 22 Feb 2010 15:03:56 +0000 http://wordpress.org/?v=2.9.1 hourly 1 http://www.smallbizpod.co.uk/blog/2009/09/09/public-relations-strategy-for-smes/#comment-151666 Do-It-Yourself startup PR « Nickpoint Wed, 23 Sep 2009 15:07:45 +0000 http://www.smallbizpod.co.uk/blog/?p=3304#comment-151666 [...] Chris Lee, a PR freelancer for startups, has some further advice on managing your own PR. [...] [...] Chris Lee, a PR freelancer for startups, has some further advice on managing your own PR. [...]

]]> http://www.smallbizpod.co.uk/blog/2009/09/09/public-relations-strategy-for-smes/#comment-151656 Katherine Forshaw Sat, 19 Sep 2009 14:14:47 +0000 http://www.smallbizpod.co.uk/blog/?p=3304#comment-151656 Many start-ups and smaller businesses overlook the importance of a good, solid PR strategy. Many believe that putting a few adverts in the local paper will suffice to build their image and name. You do not have to have a large budget to have a successful strategy. Just target certain areas, decide which media to use, stick to your message and dedicate time. Before you launch your strategy look at the basics. Is your website uptodate, it's no good promoting your name if you only guide people to "under construction" pages. Have procedures been put in place for dealing with enquiries, no good to stumble at the first hurdle and have no literature on hand. It may all be logical things to think about but many people are eager to get started, but are not actually prepared. Do not waste your time or money - hold back until you are ready. Many start-ups and smaller businesses overlook the importance of a good, solid PR strategy. Many believe that putting a few adverts in the local paper will suffice to build their image and name.
You do not have to have a large budget to have a successful strategy. Just target certain areas, decide which media to use, stick to your message and dedicate time.
Before you launch your strategy look at the basics. Is your website uptodate, it’s no good promoting your name if you only guide people to “under construction” pages. Have procedures been put in place for dealing with enquiries, no good to stumble at the first hurdle and have no literature on hand.
It may all be logical things to think about but many people are eager to get started, but are not actually prepared. Do not waste your time or money – hold back until you are ready.

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