http://www.smallbizpod.co.uk/blog/2009/10/21/time-to-take-a-look-in-the-mirror-at-your-brand/ The small business blog of SmallBizPod - inspiration and practical advice for entrepreneurs Tue, 25 May 2010 08:40:52 +0000 hourly 1 http://wordpress.org/?v=3.0 http://www.smallbizpod.co.uk/blog/2009/10/21/time-to-take-a-look-in-the-mirror-at-your-brand/#comment-151749 Steve Fair Wed, 28 Oct 2009 13:36:24 +0000 http://www.smallbizpod.co.uk/blog/?p=3566#comment-151749 We encounter a lot of companies who are looking at rebranding (or they think they are) when we're undertaking new business activity (we're a new business agency, so we tend to be talking to companies at review time). TOo many of them don't heed the advice above - they think they can control the impression people have of their company without improving or reinforcing their client or customer servicing. Small companies like Sponge NB have little brand presence compared to their own clients, so our actual work and the way we present ourselves in the small window we have (we use Twitter, Linkedin, our blog and more traditional things such as Google Adwords and a decent fo at SEO) are all we can do to shout about ourselves. We encounter a lot of companies who are looking at rebranding (or they think they are) when we’re undertaking new business activity (we’re a new business agency, so we tend to be talking to companies at review time). TOo many of them don’t heed the advice above – they think they can control the impression people have of their company without improving or reinforcing their client or customer servicing. Small companies like Sponge NB have little brand presence compared to their own clients, so our actual work and the way we present ourselves in the small window we have (we use Twitter, Linkedin, our blog and more traditional things such as Google Adwords and a decent fo at SEO) are all we can do to shout about ourselves.

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