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LinkedIn: an espionage tool?

I have no idea why Aladdin Knowledge Systems decided to attack LinkedIn, the business networking giant. A company which was valued last week at just over a billion dollars. Perhaps Aladdin thought it would ride the giant’s coat tails.
Unfortunately, the method it chose was to accuse LinkedIn of making industrial espionage easier. “Ah,” thought I, [...]

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Measuring in Marketing

Any branding bod worth their salt will recommend that you implement a set of measures to enable you to benchmark the returns you get on your marketing investment.  But finding the right measures can be tough.
Some ingenious chappy had created a site that measures brand equity (and the words it resides in), in simple visual [...]

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Calling UK based business students - develop your marketing skills AND earn some cash

I’ve been blogging for a good 6 months now and I thought it was time to see whether my marketing ideas have gathered an audience. . .
A friend of mine is looking for a final year business student who’s interested in all things marketing.  It’s a mini job (10-15 hours per week, paying going student [...]

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Free Stuff!

Let’s face it we all like to get something for nothing. And for small businesses, quite often it’s free advice and guidance that we crave in our quests to learn a lot as fast as possible to enable us to do the biz to the very best of our capabilities. No doubt that’s [...]

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Walk a few miles in your customer’s shoes

I did a great exercise with a corporate client this week, that I thought would work equally well for any small business. It’s simple, it’s quick and it can shed real light on the kinds of different marketing messages you can think about developing. . .
Map your customer journey
It’s called mapping your customer [...]

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How to display movies in thin air

I don’t know if “Finnish company opens a Silicon Valley office” is sufficient pretext for a blog post. But here goes anyway.
FogScreen allows image projection into more or less thin air. It does it by creating a fine ‘dry’ mist out of water and electricity. You know how your headlights bounce back at you in [...]

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Podcast Highlights

Listen to small business podcasts on iTunes

Click on one of the blue triangles below on the right to listen to inspirational interviews with entrepreneurs from the SmallBizPod archive.

SmallBizPod #63 - Budget Podcast 2008

SmallBizPod #63 - Budget Podcast 2008

Coverage of Budget 2008 and what it means for small businesses, entrepreneurs and startups. Interviews, analysis and practical information to help you understand how the Budget affects your business.

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SmallBizPod #65 - David Wei, CEO of Alibaba.com

SmallBizPod #65 - David Wei, CEO of Alibaba.com

Interview with David Wei, ceo of Alibaba.com, the global online marketplace for SMEs, which in 2007 achieved the most successful stock market flotation since Google.

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SmallBizPod #24 - Saturday 4 March 2006

SmallBizPod #24 - Saturday 4 March 2006

Advice on how to recruit, motivate and manage staff and employment legislation. Includes a conversation with Julia Scott, founder of award-winning call centre, Base Connections, on her innovative approach to managing people.

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SmallBizPod #54 - Monday 17 September 2007

SmallBizPod #54 - Monday 17 September 2007

Serial entrepreneur and author, Robert Craven, provides very practical small business advice on marketing and making your business stand out.

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Comments
  • David Tebbutt: Hey. Thanks for the thanks, Lee. And you’re very welcome.
  • Lee: Just wanted to say thank you. The news story bought to my attention the lack of security on my own memory stick...
  • David Tebbutt: Good question Colin. Accepting that government departments, agencies and suppliers are incontinent...
  • Colin Beveridge: As you say, encryption is easy. The Justice Ministry data was lost because it was there to be lost....
  • David Tebbutt: Hi Angela. Thanks for the comments.
  • Angela@Dell: Really enjoyed reading your post, but wanted to help clarify a few points on our carbon-neutral...
  • Alex Bellinger: @Sue it’s certainly a complex and fascinating subject. The interaction between psychology and...
  • David Tebbutt: Hi Andrew. I agree with your suggestions. It’s what I meant when I said “..use cyber...
  • David Goodwin: 1% of 400 million people is a lot of hardware/stuff to ‘confiscate’. It’s certainly...
  • Andrew Florence: Hi, Another Idea for you. Set up Gotomypc or Logmein on you laptop, leave it at home. User Cybercafe...

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