Posted by David Tebbutt on 23rd June 2008.
I have no idea why Aladdin Knowledge Systems decided to attack LinkedIn, the business networking giant. A company which was valued last week at just over a billion dollars. Perhaps Aladdin thought it would ride the giant’s coat tails.
Unfortunately, the method it chose was to accuse LinkedIn of making industrial espionage easier. “Ah,” thought I, [...]
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Posted by Sara Scott on 14th May 2008.
Any branding bod worth their salt will recommend that you implement a set of measures to enable you to benchmark the returns you get on your marketing investment. But finding the right measures can be tough.
Some ingenious chappy had created a site that measures brand equity (and the words it resides in), in simple visual [...]
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Posted by Sara Scott on 29th November 2007.
I’ve been blogging for a good 6 months now and I thought it was time to see whether my marketing ideas have gathered an audience. . .
A friend of mine is looking for a final year business student who’s interested in all things marketing. It’s a mini job (10-15 hours per week, paying going student [...]
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Posted by Sara Scott on 15th November 2007.
Let’s face it we all like to get something for nothing. And for small businesses, quite often it’s free advice and guidance that we crave in our quests to learn a lot as fast as possible to enable us to do the biz to the very best of our capabilities. No doubt that’s [...]
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Posted by Sara Scott on 28th September 2007.
I did a great exercise with a corporate client this week, that I thought would work equally well for any small business. It’s simple, it’s quick and it can shed real light on the kinds of different marketing messages you can think about developing. . .
Map your customer journey
It’s called mapping your customer [...]
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Posted by David Tebbutt on 5th August 2007.
I don’t know if “Finnish company opens a Silicon Valley office” is sufficient pretext for a blog post. But here goes anyway.
FogScreen allows image projection into more or less thin air. It does it by creating a fine ‘dry’ mist out of water and electricity. You know how your headlights bounce back at you in [...]
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