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Advertising Category
Posted by David Tebbutt on 5th August 2007.
I don’t know if “Finnish company opens a Silicon Valley office” is sufficient pretext for a blog post. But here goes anyway.
FogScreen allows image projection into more or less thin air. It does it by creating a fine ‘dry’ mist out of water and electricity. You know how your headlights bounce back at you in [...]
Posted by Sara Scott on 7th June 2007.
If you ever spend any time with creative agency types, or anybody serious about communication strategy, you might hear them ask the question, ‘does this idea have legs?’
I thought I’d have a go at explaining what they mean. Because for anyone trying to manage their own brand and communication, without the help of lofty [...]
Posted by Sara Scott on 10th May 2007.
These days your average consumer on the street suffers with advertising fatigue. They’re tired of having marketing messages forced on them. Impervious to your offers, resistant to ruses to get their attention…
But they do respond positively to authentic brands. Brands that stand for something. Brands with integrity. Brands with conviction. [...]
Posted by Sara Scott on 3rd May 2007.
What is this thing we call ‘branding’?
It’s something that’s been defined and redefined so many times that brand means different things, depending on who you talk to.
This week, I came across this definition and I thought it was rather good:
“A brand is the sum of the good, the bad, the ugly, and the off-strategy. If [...]
Posted by David Tebbutt on 16th April 2007.
Long recordings, such as podcasts, videos and screencasts usually suffer one irritating flaw: you can’t get to the bits you’re interested in without downloading everything up to that point.
If you’re into this otherwise effective means of communication, a company called Veotag promises to save your viewers and listeners a headache by enabling you to mark [...]
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SmallBizPod #63 - Budget Podcast 2008Coverage of Budget 2008 and what it means for small businesses, entrepreneurs and startups. Interviews, analysis and practical information to help you understand how the Budget affects your business.  Details |  iTunes |
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SmallBizPod #65 - David Wei, CEO of Alibaba.comInterview with David Wei, ceo of Alibaba.com, the global online marketplace for SMEs, which in 2007 achieved the most successful stock market flotation since Google. Details | iTunes |
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SmallBizPod #68 - Rachel Elnaugh InterviewA podcast interview with celebrity entrepreneur, Rachel Elnaugh, on business failure and success, attraction, the entrepreneurial sex-drive, women in business and the well-being sector. Details | iTunes |
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SmallBizPod #38 - Mavericks at Work podcastBill Taylor and Polly LaBarre authors of Mavericks at Work and founders of Fast Company magazine, talk about innovation and open source. Details | iTunes |
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