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Franchising Category
Posted by Guy Clapperton on 3rd October 2007.
Well, a former dragon anyway - Rachel Elnaugh, late of Dragon’s Den and Red Letter Days, is holding forth on the subject of franchising on her blog.
She makes a number of points that will be familiar to several franchisors. It’s not a proper business, we often hear. It’s a substitute for doing your own thing [...]
Posted by Guy Clapperton on 9th August 2007.
Something that’s often worth reading is the thoughts of franchise owners that come my way occasionally. One such franchise is Domino’s Pizza, which sends me a monthly bulletin. This month it was about the value of advertising and how to piggyback a national campaign from your parent company. Here are some relevant extracts:
“… a [...]
Posted by Guy Clapperton on 2nd August 2007.
People interested in franchising might well be interested to hear about the Kent Franchising Exhibition happening next month. It’s a show that does what it says on the tin - if you’re thinking of franchising and are in the area the show should give you some ideas.
The interesting thing for me is that this seems [...]
Posted by Guy Clapperton on 25th July 2007.
A while ago I wrote a piece for this page on why someone would want to set up as a franchise rather than go out on their own. I used my hairdresser as an example, and very helpful he (unwittingly) was in explaining his reasons.
Only, he missed one. If you’re setting up on your own, [...]
Posted by Guy Clapperton on 18th July 2007.
I see Google has launched a small business search service. There will no doubt be a lot of people out there wanting to put a search box on their pages so that loggers-on will find them easier to use. The website I’ve cited queries the cost; no doubt this will sort itself out in time.
The [...]
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