Marketing

Practical b2b and b2c marketing advice for small businesses and startups.

How to use Facebook to promote your business

Chris Lee continues his series on how small businesses might want to use social media by looking at the 300lb gorilla that is Facebook.

By Chris Lee | 8th March 2010 at 9:44 am | Read more ...

Why data and marketing must work closer together

Some say this will be the decade of data, but how do you get the most from your own customer data?

By Simon Lawrence | 22nd January 2010 at 9:36 am | Read more ...

Think of your brand as your business DNA

Clare Tucker continues her series on marketing with a look at cost-effective ways to keep your business brand fresh.

By Clare Tucker | 8th December 2009 at 10:48 am | Read more ...

Making the most of your online assets – being smart with data

Simon Lawrence returns to consider whether your website is working hard enough to collect data about your visitors and tailor your marketing activity to their needs.

By Simon Lawrence | 27th November 2009 at 3:53 pm | Read more ...

Blogging and blogger relations for small businesses

You’ll have heard of blogging, may have set one up for your company or read a few already. They’re a great tool for small businesses, but how do you make your blog perform as well as it could for you and how should you engage with other key influencers in your community?

By Chris Lee | 11th November 2009 at 2:40 pm | Read more ...

Recent Comments

  • Kevin Partner: I’m not sure how many small businesses have “data” departments! Or departments of...
  • Victor: Having the right data is crucial for any marketing campaign, otherwise you’re just flying blind and...
  • Zuza: I had a chance to meet Simone in of the meetups in London. She seemed confident, organized, unafraid and...
  • Mike: I agree with this post. Much of the so-called “data” will rest online in social networks, blogs and...
  • William: Clear and concise instructions! Good stuff…
  • Alex Bellinger: Agreed Priyanka, it’s a subject worth some exploration. Have you encountered other...
  • Priyanka D: interesting aspect that startups might be an expression of a spiritual calling within the entrepreneur.

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