Posted by Sara Scott on 6th December 2007.
It seems that each and every time I engage with a small business, I have the same conversation over and over again. How easy do you make it for ‘the word’ about your business to spread? Do your customers pass on the good news about your product or service? Do you give your customers the [...]
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Posted by Sara Scott on 22nd November 2007.
By trendy I don’t mean über flamboyant, or even at the vanguard of cool. But every business worth its salt should have its finger on the pulse of customer behaviour, know what your customer habits and preferences are right now and have a sense of what the trends are for the future.
In a nutshell, [...]
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Posted by Sara Scott on 15th November 2007.
Let’s face it we all like to get something for nothing. And for small businesses, quite often it’s free advice and guidance that we crave in our quests to learn a lot as fast as possible to enable us to do the biz to the very best of our capabilities. No doubt that’s [...]
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Posted by David Tebbutt on 5th November 2007.
As someone who’s been freelance for over twenty years, I’ve occasionally found myself intimately bound into teams for a project’s duration, then life moves on. Recently, I signed over a chunk of time on a permanent (I hope) basis to a research and analysis firm called Freeform Dynamics. And this has brought in its wake [...]
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Posted by Sara Scott on 1st November 2007.
If you visit regularly, you’ll have gathered that I’m a big fan of DIY. For small businesses, with limited budgets, you can’t beat a well targeted blast of home grown marketing that comes straight from the heart and is held in check with a stiff measure of common sense.
But lets face it, time is [...]
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