Posted by Sara Scott on 13th January 2008.
I’ve never been a great fan of formal dinners, networking events or after dinner speakers. But this week I was fortunate to be on the delegate end of a great event which caused me to think again about my personal cringe issues with the whole business events concept.
I was invited along to a client [...]
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Posted by Sara Scott on 21st December 2007.
. . . Nope, I’m not recommending donning a red suit, or buying all and sundry expensive gifts. Take a bit of time out over the Christmas break, for a bit of beard (or chin) stroking and reflect on your marketing activity over 2008.
Ask yourself these very basic questions as you’re sitting back, attempting [...]
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Posted by Sara Scott on 6th December 2007.
It seems that each and every time I engage with a small business, I have the same conversation over and over again. How easy do you make it for ‘the word’ about your business to spread? Do your customers pass on the good news about your product or service? Do you give your customers the [...]
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Posted by Sara Scott on 15th November 2007.
Let’s face it we all like to get something for nothing. And for small businesses, quite often it’s free advice and guidance that we crave in our quests to learn a lot as fast as possible to enable us to do the biz to the very best of our capabilities. No doubt that’s [...]
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Posted by Sara Scott on 1st November 2007.
If you visit regularly, you’ll have gathered that I’m a big fan of DIY. For small businesses, with limited budgets, you can’t beat a well targeted blast of home grown marketing that comes straight from the heart and is held in check with a stiff measure of common sense.
But lets face it, time is [...]
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