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Posts Tagged ‘acquisition’
Posted by Simon Lawrence on 8th April 2008.
Following on from my first post on B2B marketing, broadly speaking there are five main elements to consider when creating your marketing campaign.
1 Create a single view of your customer
Sound complicated? Its not really, this is a term commonly used to describe the end result of having as much information as possible about your [...]
Posted by Simon Lawrence on 1st April 2008.
This is the first of a series of guest blog posts from Simon Lawrence, ceo of marketing agency Information Arts, on business-to-business marketing.
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If I said to you I’d worked in B2B marketing for the past 17 years, would you understand what I do? And what does B2B marketing mean anyway? Back to basics? Blue to [...]
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