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		<title>Essential Web from Library House</title>
		<link>http://www.smallbizpod.co.uk/blog/2007/07/02/essential-web-from-library-house/</link>
		<comments>http://www.smallbizpod.co.uk/blog/2007/07/02/essential-web-from-library-house/#comments</comments>
		<pubDate>Mon, 02 Jul 2007 07:41:03 +0000</pubDate>
		<dc:creator>David Tebbutt</dc:creator>
				<category><![CDATA[Business Angels]]></category>
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Last week, Library House &#8211; a research organisation which tracks early stage companies from birth to their liquidation event &#8211; held another of its excellent conferences at BFI&#8217;s IMAX theatre in ...]]></description>
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<p>Last week, <a href="http://www.libraryhouse.net/" title="Library House">Library House</a> &#8211; a research organisation which tracks early stage companies from birth to their liquidation event &#8211; held another of its excellent conferences at <a href="http://www.bfi.org.uk/whatson/imax/" title="BFI IMAX">BFI&#8217;s IMAX</a> theatre in Waterloo.</p>
<p>This time, the theme was &#8216;Essential Web&#8217; and the event was packed with venture capitalists, support organisations, journalists and bloggers. They were all there to hear pitches from some 40-odd young companies and listen to the panel sessions.</p>
<p>If you ever want a glimpse of the way the web world is thinking, then an event such as this gives it to you in one highly energetic and compressed day.</p>
<p>Here are a few of my main take-aways from the event:</p>
<p>Doug Richard, the boss of Library House and the main compere noted that in this world he used to hear companies admit &#8220;we&#8217;re pre-revenue&#8221;. In what is looking suspiciously like another bubble, some are now saying &#8220;we&#8217;re pre-revenue <em><strong>model</strong></em>.&#8221; In other words they think they have a smart idea, they want v.c. money but, apart from vague dreams of being acquired by Google, have no idea what their business model is.</p>
<p>A lot of companies pointed out the weaknesses in the Google approach to search and brought out their own twist. Spain-based Migoa will go for vertical searches &#8211; cars, jobs and so on. UK-based <a href="http://www.yuuguu.com/" title="Extate">Extate</a> is taking an easier, cheaper (for estate agents) and more helpful approach than giants of the property business like RightMove. <a href="http://www.quintura.com/" title="Quintura">Quintura</a> has an interesting search which throws up a cloud of related terms to the left of the results. You can refine by clicking on items in the cloud. Its punch line: &#8220;Help us beat Google.&#8221; Oh dear.</p>
<p>Close to search are directories. <a href="http://www.welovelocal.com/">WeLoveLocal</a> is a local directory written by people you trust. Think TripAdvisor for a parallel. Opportunities for focused advertising too if your business serves the local community.</p>
<p>Personal identity will become a big deal when companies start talking about it in ways that the rest of us understand. One company that&#8217;s trying is <a href="http://www.garlik.com/" title="Garlik">Garlik</a>. Its Data Patrol software rummages the web for everything that&#8217;s known about you and reports back. It needs a partnership with a company that can then help you resolve any issues and protect you in future. <a href="http://www.todekaproject.com/" title="The Todeka Project">The Todeka Project</a> offers to help, by certifying that you are, in fact, you. <a href="http://www.paoga.com/" title="Paoga">Paoga</a>, whose Graham Sadd was a panellist, wants to give you the equivalent of a safety deposit box for all your personal information, letting out only that which is relevant for any transaction or enquiry.</p>
<p>Quite a few companies saw advertisements as the way to subsidise their services. A couple, <a href="http://www.spotify.com/" title="Spotify">Spotify</a> and <a href="http://www.we7.com/" title="we7">we7</a> were doing it with web radio and music downloads respectively. Apparently, only a third of music downloads are paid for. I&#8217;d rather pay for a track than put up with the same ten-second ad&#8217; every time I played it.</p>
<p>Some companies showed how you can make money out of stuff you have. <a href="http://www.seatwave.com/" title="Seatwave">Seatwave</a> is a ticket exchange. It currently holds 384,000 tickets. <a href="http://www.parkatmyhouse.com/" title="ParkatmyHouse.com">ParkatmyHouse.com</a> offers a way of earning money from your unused parking space(s). Great if you live near a football ground and you&#8217;re not using your drive during a match. <a href="http://www.zubka.com/" title="Zubka">Zubka</a> rewards you for recommending people to jobs. Get a few thousand quid for what you used to do for nothing.</p>
<p>A lot of companies are eyeing the mobile market and wishing that the operators would open up a bit more. Right now, users are rightly nervous of high data charges. Even the &#8216;unlimited&#8217; bandwidth offers usually have some kind of cap on them. The answer has been, certainly in the short term to move to snappy, short, messages. <a href="http://www.jaiku.com/" title="Jaiku">Jaiku</a> offers micro-blogging and <a href="http://www.makemyshow.com/home/liveconductor" title="MakeMyShow LiveConductor">MakeMyShow</a> provides the technology for exchanging messages and capturing RSS feeds. <a href="http://www.mymobank.com/" title="Mobank">MoBank</a> is online banking through your mobile phone (I think it&#8217;s USA only at the moment). And<a href="http://www.anywr.com/" title="Anywr"> Anywr</a> keeps all your calendar and contact information where you can still get at it if your phone is stolen or broken.</p>
<p>One final company worth a mention is <a href="http://www.yuuguu.com/" title="Yuuguu">Yuuguu</a>. It offers screen-sharing between remote users. There&#8217;s a slight delay and you can&#8217;t see the mouse cursor or some popups, but it&#8217;s free, easy to use, and each participant can request control of the mouse and keyboard. You can all dial in to a local number to hold a concurrent conference call.</p>
<p>I hope this gives you a quick flavour of what&#8217;s going on. There was more, much more, but these are the companies that I thought might interest you and give you a sense of the developments that are taking place on the web.</p>
<p>With a bit of luck, the editor will be so astonished at the size of this post that he&#8217;ll let me off writing one next week.</p>
<p>How about it Alex? (I&#8217;m moving house.)</p>
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