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Posts Tagged ‘authentic_brands’
Posted by Guy Clapperton on 13th June 2007.
OK, first an apology - no civilised human being should ever use a word as clunky as ‘franchiseable’, let alone put it in a headline. Anyone with any ideas for a substitute is welcome to get in touch.
Nevertheless, I was reading an interesting article the other day on how you know your organisation is ready [...]
Posted by Sara Scott on 10th May 2007.
These days your average consumer on the street suffers with advertising fatigue. They’re tired of having marketing messages forced on them. Impervious to your offers, resistant to ruses to get their attention…
But they do respond positively to authentic brands. Brands that stand for something. Brands with integrity. Brands with conviction. [...]
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SmallBizPod #35 - how to recruit, manage and motivate staffInterviews from Inspire 2006 on recruiting and motivating staff with John Timpson of Timpsons, Mark Adlestone of Beaverbrooks and Claire Owen of StopGap.  Details |  iTunes |
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SmallBizPod #76 - Silver Cross, British branding and international tradeInterview with Alan Halsall, chairman of Silver Cross, a great British brand, on how he made a failed business a success, the importance of branding and how to trade internationally. Details | iTunes |
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SmallBizPod #71 - Alastair Mitchell of UK Web 2.0 startup HuddleAli Mitchell of UK Web 2.0 startup Huddle talks about building successful internet startups, leaping into the unknown, embracing competition, and funding karma. Details | iTunes |
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SmallBizPod #54 - marketing advice from a serial entrepreneurSerial entrepreneur and author, Robert Craven, provides very practical small business advice on marketing and making your business stand out. Details | iTunes |
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