BLOG

This is SmallBizPod's blog dedicated to practical advice, news and insight for small business owners, entrepreneurs, and anyone needing help starting a business. You can read all sections of the blog from here or go straight to the topic you prefer by clicking the appropriate channel above.

Walk a few miles in your customer’s shoes

Posted by Sara Scott on 28th September 2007.

I did a great exercise with a corporate client this week, that I thought would work equally well for any small business. It’s simple, it’s quick and it can shed real light on the kinds of different marketing messages you can think about developing. . .
Map your customer journey
It’s called mapping your customer [...]

Podcasts

Click on one of the blue triangles below on the right to listen to inspirational interviews with entrepreneurs from the SmallBizPod archive.

	SmallBizPod #67 - Going Solo - freelance perspectives Interviews with speakers at Going Solo. Some of the web's most well known bloggers & consultants on how to craft a successful career as a freelancer - including Stowe Boyd, Laura Fitton and Suw Charman-Anderson. Details \| iTunes
	SmallBizPod #60 - Inspirational business planning Become passionate about your business planning and learn how to do it right with Tim Berry and Alan Gleeson of Palo Alto software. Details \| iTunes
	SmallBizPod #23 - networking with internet entrepeneurs Series of interviews with internet entrepreneurs attending the Web Wednesdays networking events in London hosted by Damien Senn. Details \| iTunes
	SmallBizPod #30 - PR advice for startups and entrepreneurs David Tebbutt, journalist, media trainer and blogger on how small businesses should handle the press and communicate effectively. Details \| iTunes

What is this? More business podcasts

Recent

Comments

David Tebbutt: Cheers Simon. That one’s been popular with BrainStorm users for years. It’s pretty relaxed...
Simon JOnes: I’m using FreeMind, which is Java-based,cross-platform and free. It really helps when trying to...
Dan Wilson: @ed from builaskill. Only one correction: I am not a vzaar employee or working for them. eBay and Amazon...
Adaptiv Media: Great read, exposing eBay’s dastardly new(ish) policies. Since killing off its digital...
Alex Bellinger: Thanks Martyn, the cashflow issue hadn’t occurred to me and exactly why your insight here is so...
Martyn: >> Non-registered Agreed that their inputs will fall by 2% but they may have to cut their prices to...
Alex Bellinger: Hi Martyn Indirectly, I guess, assuming it helps to stimulate spending. Alex P.S. Forgot to say, many...
Martyn: Alex How does a cut in VAT help small business? Martyn
Ed: Good old Dan The ex-eBay employee is always a good read (no, seriously, he is), and always ready to plug his...
Sherry Borzo: Thanks for the silver lining news and ha, ha, on the blowing bit. Nothing like tooting the horn for...

Topics

	SmallBizPod #67 - Going Solo - freelance perspectives Interviews with speakers at Going Solo. Some of the web's most well known bloggers & consultants on how to craft a successful career as a freelancer - including Stowe Boyd, Laura Fitton and Suw Charman-Anderson. Details \| iTunes
	SmallBizPod #60 - Inspirational business planning Become passionate about your business planning and learn how to do it right with Tim Berry and Alan Gleeson of Palo Alto software. Details \| iTunes
	SmallBizPod #23 - networking with internet entrepeneurs Series of interviews with internet entrepreneurs attending the Web Wednesdays networking events in London hosted by Damien Senn. Details \| iTunes
	SmallBizPod #30 - PR advice for startups and entrepreneurs David Tebbutt, journalist, media trainer and blogger on how small businesses should handle the press and communicate effectively. Details \| iTunes

BLOG

Walk a few miles in your customer’s shoes

SmallBizPod #67 - Going Solo - freelance perspectives

SmallBizPod #60 - Inspirational business planning

SmallBizPod #23 - networking with internet entrepeneurs

SmallBizPod #30 - PR advice for startups and entrepreneurs