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POSTS TAGGED ‘b2b’
Local relationships clinch deals – knowledge, credibility and b2b sales
In the battle to win new customers building relationships locally is key to success, argues Simon Lawrence in the latest of his posts on b2b marketing.
Can psychology help you with creative marketing?
Simon Lawrence continues his regular series of posts on b2b marketing, this week taking a look at new ways to get to grips with the psychological needs of your customers and prospects.
Is word of mouth the holy grail of B2B marketing?
When word of mouth marketing heads online there’s plenty of scope for your small business to make the most of recommendations and a positive reputation. Simon Lawrence highlight how your B2B maketing strategy can benefit from word of mouth online.
What is b2b marketing? – Part II
Following on from my first post on B2B marketing, broadly speaking there are five main elements to consider when creating your marketing campaign.
1 Create a single view of your customer
Sound …
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