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Is word of mouth the holy grail of B2B marketing?

Posted by Simon Lawrence on 5th November 2008.

When word of mouth marketing heads online there’s plenty of scope for your small business to make the most of recommendations and a positive reputation. Simon Lawrence highlight how your B2B maketing strategy can benefit from word of mouth online.

What is b2b marketing? - Part II

Posted by Simon Lawrence on 8th April 2008.

Following on from my first post on B2B marketing, broadly speaking there are five main elements to consider when creating your marketing campaign.
1 Create a single view of your customer
Sound complicated? Its not really, this is a term commonly used to describe the end result of having as much information as possible about your [...]

Podcasts

Click on one of the blue triangles below on the right to listen to inspirational interviews with entrepreneurs from the SmallBizPod archive.

	SmallBizPod #56 - Asian Entrepreneurship Asian entrepreneurship special - the rise of India as an economic power & the business opportunities & collaboration now open to savvy entrepreneurs. Details \| iTunes
	SmallBizPod #24 - making the most of your employees Advice on how to recruit, motivate and manage staff and employment legislation. Includes a conversation with Julia Scott, founder of award-winning call centre, Base Connections, on her innovative approach to managing people. Details \| iTunes
	SmallBizPod #35 - how to recruit, manage and motivate staff Interviews from Inspire 2006 on recruiting and motivating staff with John Timpson of Timpsons, Mark Adlestone of Beaverbrooks and Claire Owen of StopGap. Details \| iTunes
	SmallBizPod #62 - Social Firms - an exciting challenge The positive impact of social firms including interviews with Sally Reynolds, ceo of Social Firms UK and Nigel Kershaw, chairman of The Big Issue and ceo of Big Issue Invest. Details \| iTunes

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Comments

David Tebbutt: Cheers Simon. That one’s been popular with BrainStorm users for years. It’s pretty relaxed...
Simon JOnes: I’m using FreeMind, which is Java-based,cross-platform and free. It really helps when trying to...
Dan Wilson: @ed from builaskill. Only one correction: I am not a vzaar employee or working for them. eBay and Amazon...
Adaptiv Media: Great read, exposing eBay’s dastardly new(ish) policies. Since killing off its digital...
Alex Bellinger: Thanks Martyn, the cashflow issue hadn’t occurred to me and exactly why your insight here is so...
Martyn: >> Non-registered Agreed that their inputs will fall by 2% but they may have to cut their prices to...
Alex Bellinger: Hi Martyn Indirectly, I guess, assuming it helps to stimulate spending. Alex P.S. Forgot to say, many...
Martyn: Alex How does a cut in VAT help small business? Martyn
Ed: Good old Dan The ex-eBay employee is always a good read (no, seriously, he is), and always ready to plug his...
Sherry Borzo: Thanks for the silver lining news and ha, ha, on the blowing bit. Nothing like tooting the horn for...

Topics

	SmallBizPod #56 - Asian Entrepreneurship Asian entrepreneurship special - the rise of India as an economic power & the business opportunities & collaboration now open to savvy entrepreneurs. Details \| iTunes
	SmallBizPod #24 - making the most of your employees Advice on how to recruit, motivate and manage staff and employment legislation. Includes a conversation with Julia Scott, founder of award-winning call centre, Base Connections, on her innovative approach to managing people. Details \| iTunes
	SmallBizPod #35 - how to recruit, manage and motivate staff Interviews from Inspire 2006 on recruiting and motivating staff with John Timpson of Timpsons, Mark Adlestone of Beaverbrooks and Claire Owen of StopGap. Details \| iTunes
	SmallBizPod #62 - Social Firms - an exciting challenge The positive impact of social firms including interviews with Sally Reynolds, ceo of Social Firms UK and Nigel Kershaw, chairman of The Big Issue and ceo of Big Issue Invest. Details \| iTunes

BLOG

Is word of mouth the holy grail of B2B marketing?

What is b2b marketing? - Part II

SmallBizPod #56 - Asian Entrepreneurship

SmallBizPod #24 - making the most of your employees

SmallBizPod #35 - how to recruit, manage and motivate staff

SmallBizPod #62 - Social Firms - an exciting challenge