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This is SmallBizPod's blog dedicated to practical advice, news and insight for small business owners, entrepreneurs, and anyone needing help starting a business. You can read all sections of the blog from here or go straight to the topic you prefer by clicking the appropriate channel above.

What is b2b marketing? - Part II

Posted by Simon Lawrence on 8th April 2008.

Following on from my first post on B2B marketing, broadly speaking there are five main elements to consider when creating your marketing campaign.
1 Create a single view of your customer
Sound complicated? Its not really, this is a term commonly used to describe the end result of having as much information as possible about your [...]

Far be it from me to plug the competition, but…

Posted by Guy Clapperton on 13th February 2008.

…regular readers who want to see more on franchises (Wednesday used to be franchise day on this blog but we expanded it to include finance as well) could do decidedly worse than to click here. You’ll find a podcast from The Franchise Show.
There are interviews with high-turnover franchisors and franchisees, as well as a blog [...]

Podcasts

Click on one of the blue triangles below on the right to listen to inspirational interviews with entrepreneurs from the SmallBizPod archive.

	SmallBizPod #54 - marketing advice from a serial entrepreneur Serial entrepreneur and author, Robert Craven, provides very practical small business advice on marketing and making your business stand out. Details \| iTunes
	SmallBizPod #24 - making the most of your employees Advice on how to recruit, motivate and manage staff and employment legislation. Includes a conversation with Julia Scott, founder of award-winning call centre, Base Connections, on her innovative approach to managing people. Details \| iTunes
	SmallBizPod #29 - ethical business with a coffee entrepreneur Steve Leighton, founder of hasbean.co.uk, on the practicalities of importing goods, ethical business and his passion for coffee. Details \| iTunes
	SmallBizPod #37 - enterprise culture & startups UK vs US Shaa Wasmund, CEO of Brightstation Ventures, and Professor Zoltan Acs of George Mason University discuss web 2.0, online business and the difference between US and UK entrepreneurs. Details \| iTunes

What is this? More business podcasts

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Comments

David Tebbutt: Cheers Simon. That one’s been popular with BrainStorm users for years. It’s pretty relaxed...
Simon JOnes: I’m using FreeMind, which is Java-based,cross-platform and free. It really helps when trying to...
Dan Wilson: @ed from builaskill. Only one correction: I am not a vzaar employee or working for them. eBay and Amazon...
Adaptiv Media: Great read, exposing eBay’s dastardly new(ish) policies. Since killing off its digital...
Alex Bellinger: Thanks Martyn, the cashflow issue hadn’t occurred to me and exactly why your insight here is so...
Martyn: >> Non-registered Agreed that their inputs will fall by 2% but they may have to cut their prices to...
Alex Bellinger: Hi Martyn Indirectly, I guess, assuming it helps to stimulate spending. Alex P.S. Forgot to say, many...
Martyn: Alex How does a cut in VAT help small business? Martyn
Ed: Good old Dan The ex-eBay employee is always a good read (no, seriously, he is), and always ready to plug his...
Sherry Borzo: Thanks for the silver lining news and ha, ha, on the blowing bit. Nothing like tooting the horn for...

Topics

	SmallBizPod #54 - marketing advice from a serial entrepreneur Serial entrepreneur and author, Robert Craven, provides very practical small business advice on marketing and making your business stand out. Details \| iTunes
	SmallBizPod #24 - making the most of your employees Advice on how to recruit, motivate and manage staff and employment legislation. Includes a conversation with Julia Scott, founder of award-winning call centre, Base Connections, on her innovative approach to managing people. Details \| iTunes
	SmallBizPod #29 - ethical business with a coffee entrepreneur Steve Leighton, founder of hasbean.co.uk, on the practicalities of importing goods, ethical business and his passion for coffee. Details \| iTunes
	SmallBizPod #37 - enterprise culture & startups UK vs US Shaa Wasmund, CEO of Brightstation Ventures, and Professor Zoltan Acs of George Mason University discuss web 2.0, online business and the difference between US and UK entrepreneurs. Details \| iTunes

BLOG

What is b2b marketing? - Part II

Far be it from me to plug the competition, but…

SmallBizPod #54 - marketing advice from a serial entrepreneur

SmallBizPod #24 - making the most of your employees

SmallBizPod #29 - ethical business with a coffee entrepreneur

SmallBizPod #37 - enterprise culture & startups UK vs US