POSTS TAGGED ‘blog’

What is b2b marketing? – Part II

Following on from my first post on B2B marketing, broadly speaking there are five main elements to consider when creating your marketing campaign.
1 Create a single view of your customer
Sound …

By Simon Lawrence | 8th April 2008 at 5:54 pm | Read more ...

Far be it from me to plug the competition, but…

…regular readers who want to see more on franchises (Wednesday used to be franchise day on this blog but we expanded it to include finance as well) could do decidedly worse …

By Guy Clapperton | 13th February 2008 at 11:00 am | Read more ...

Recent Comments

  • Kevin Partner: I’m not sure how many small businesses have “data” departments! Or departments of...
  • Victor: Having the right data is crucial for any marketing campaign, otherwise you’re just flying blind and...
  • Zuza: I had a chance to meet Simone in of the meetups in London. She seemed confident, organized, unafraid and...
  • Mike: I agree with this post. Much of the so-called “data” will rest online in social networks, blogs and...
  • William: Clear and concise instructions! Good stuff…
  • Alex Bellinger: Agreed Priyanka, it’s a subject worth some exploration. Have you encountered other...
  • Priyanka D: interesting aspect that startups might be an expression of a spiritual calling within the entrepreneur.

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