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Posts Tagged ‘Brand tags’

Measuring in Marketing

Any branding bod worth their salt will recommend that you implement a set of measures to enable you to benchmark the returns you get on your marketing investment.  But finding the right measures can be tough.
Some ingenious chappy had created a site that measures brand equity (and the words it resides in), in simple visual [...]

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SmallBizPod #25 - finance and factoring for SMEs

SmallBizPod #25 - finance and factoring for SMEs

Jo Ashburner and Jonathan Dean of noonoo design on their experiences of factoring and how it has helped their baby comfort blanket business secure rapid growth into international markets.

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SmallBizPod #46 - Interview with Lord Billimoria & Michelle Dewberry

SmallBizPod #46 - Interview with Lord Billimoria & Michelle Dewberry

Live from the Business Startup Show including interviews with Lord Bilimoria of Cobra Beer and Michelle Dewberry, young entrepreneur & winner of The Apprentice.

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SmallBizPod #74 - digital startups on Digital Mission to NYC

SmallBizPod #74 - digital startups on Digital Mission to NYC

Interviews with some of the UK's most exciting digital start-ups at a meet up before they flew out to New York on the first Digital Mission of 2008.

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SmallBizPod #32 - from stuntman to stockmarket

SmallBizPod #32 - from stuntman to stockmarket

Andy Egan, CEO of the Felix Group, talks about his entrepreneurial journey and taking his business to a listing on AIM. [Please note Andy Egan stepped down as CEO of Felix Group in December 2007]

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  • David Tebbutt: Cheers Simon. That one’s been popular with BrainStorm users for years. It’s pretty relaxed...
  • Simon JOnes: I’m using FreeMind, which is Java-based,cross-platform and free. It really helps when trying to...
  • Dan Wilson: @ed from builaskill. Only one correction: I am not a vzaar employee or working for them. eBay and Amazon...
  • Adaptiv Media: Great read, exposing eBay’s dastardly new(ish) policies. Since killing off its digital...
  • Alex Bellinger: Thanks Martyn, the cashflow issue hadn’t occurred to me and exactly why your insight here is so...
  • Martyn: >> Non-registered Agreed that their inputs will fall by 2% but they may have to cut their prices to...
  • Alex Bellinger: Hi Martyn Indirectly, I guess, assuming it helps to stimulate spending. Alex P.S. Forgot to say, many...
  • Martyn: Alex How does a cut in VAT help small business? Martyn
  • Ed: Good old Dan The ex-eBay employee is always a good read (no, seriously, he is), and always ready to plug his...
  • Sherry Borzo: Thanks for the silver lining news and ha, ha, on the blowing bit. Nothing like tooting the horn for...

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