Posted by Guy Clapperton on 11th April 2007.
Occasionally people read blogs because they already run something associated with the subject. If you are one of those types and already operate a franchise of some description then apologies - this week’s post is not for you.
Only, I’ve found this article on another website and it’s really rather good on whether a franchise is [...]
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Posted by Guy Clapperton on 21st March 2007.
Now, this here link is a good idea - or is it? The idea is a site called Franchise TV, which carries news on franchising - well, from the British Franchise Association - and allows people to talk about their franchises on it.
Which is fine as far as it goes. I do wonder, though, whether [...]
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Posted by Sara Scott on 14th March 2007.
Marketing can be an expensive business regardless of whether your target audience is niche or mass market.
Getting the right message to the right people at the right rime 1) to ensure they’re aware of you and 2) ultimately getting them to part with their hard earned cash, can eat a substantial chunk of your own [...]
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