Buzzwords and the Stereotyping Trap
Posted by Sara Scott on 25th April 2007.
Just this afternoon, I sat in a meeting where the delegates were discussing the merits and benefits of web-based targeting, using the ‘passion centre’ concept. Obviously I looked suitably clued up, whilst twitching my feet uncomfortably under the desk and hoping desperately that someone (anyone, please), would explain what the hell we were talking [...]











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