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Posts Tagged ‘consumer_insights’

Buzzwords and the Stereotyping Trap

Just this afternoon, I sat in a meeting where the delegates were discussing the merits and benefits of web-based targeting, using the ‘passion centre’ concept. Obviously I looked suitably clued up, whilst twitching my feet uncomfortably under the desk and hoping desperately that someone (anyone, please), would explain what the hell we were talking [...]

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Click on one of the blue triangles below on the right to listen to inspirational interviews with entrepreneurs from the SmallBizPod archive.

SmallBizPod #38 - Thursday 25 January 2007

SmallBizPod #38 - Thursday 25 January 2007

Bill Taylor and Polly LaBarre authors of Mavericks at Work and founders of Fast Company magazine, talk about innovation and open source.

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SmallBizPod #31 - Monday 4 September

SmallBizPod #31 - Monday 4 September

Brian O’Kane, entrepreneur and author of Starting A Business in Britain on starting up, sales, market research and planning effectively & his own journey as a publishing entrepreneur.

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SmallBizPod #42 - Tuesday 13 March 2007

SmallBizPod #42 - Tuesday 13 March 2007

Greg Grimer & Mike O’Hara of the Cold Calling Podcast talk about selling and cold calling tips and tricks for SMEs.

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SmallBizPod #34 - Wednesday 22 November

SmallBizPod #34 - Wednesday 22 November

Juliette Prouse, of Qube Communications interviews George Torok, Canadian marketing expert,on personal branding and getting one up on the competition.

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