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Posts Tagged ‘customer journey’

Walk a few miles in your customer’s shoes

I did a great exercise with a corporate client this week, that I thought would work equally well for any small business. It’s simple, it’s quick and it can shed real light on the kinds of different marketing messages you can think about developing. . .
Map your customer journey
It’s called mapping your customer [...]

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Click on one of the blue triangles below on the right to listen to inspirational interviews with entrepreneurs from the SmallBizPod archive.

SmallBizPod #70 - Jagriti Yatra - a great entrepreneurial journey

SmallBizPod #70 - Jagriti Yatra - a great entrepreneurial journey

Interview with Gitanjali Banerjee Bhattacharya & Kaustav Bhattacharya about an extraordinary entrepreneurial train journey in India, what it hopes to achieve & how grass roots business can inspire social change.

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SmallBizPod #60 - Inspirational business planning

SmallBizPod #60 - Inspirational business planning

Become passionate about your business planning and learn how to do it right with Tim Berry and Alan Gleeson of Palo Alto software.

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SmallBizPod #61 - Levi Roots Podcast

SmallBizPod #61 - Levi Roots Podcast

Levi Roots talks about slaying Dragons in the Den, motivation, self-belief and taking your entrepreneurial chances when they come your way.

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SmallBizPod #27 - Tuesday 13 June 2006

SmallBizPod #27 - Tuesday 13 June 2006

Interviews from Business Scope networking event on franchising, protecting IP and angel funding with Elaine Gold of Y's-Weight, Jeffry Pym of Beer & Partners, and Sarah Staines of Sherrards.

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