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When your parent company advertises

Posted by Guy Clapperton on 9th August 2007.

Something that’s often worth reading is the thoughts of franchise owners that come my way occasionally. One such franchise is Domino’s Pizza, which sends me a monthly bulletin. This month it was about the value of advertising and how to piggyback a national campaign from your parent company. Here are some relevant extracts:
“… a [...]

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	SmallBizPod #24 - Saturday 4 March 2006 Advice on how to recruit, motivate and manage staff and employment legislation. Includes a conversation with Julia Scott, founder of award-winning call centre, Base Connections, on her innovative approach to managing people. Details \| iTunes
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Topics

	SmallBizPod #24 - Saturday 4 March 2006 Advice on how to recruit, motivate and manage staff and employment legislation. Includes a conversation with Julia Scott, founder of award-winning call centre, Base Connections, on her innovative approach to managing people. Details \| iTunes
	SmallBizPod #59 - Food entrepreneur Charlie Bigham Charlie Bigham talks about his successful food business, passion, principles and dealing with demanding customers. Details \| iTunes
	SmallBizPod #47 - Tuesday 22 May 2007 London Business School, interview with staff, students and participants in the Venture Capital Investment Competition. Details \| iTunes
	SmallBizPod #31 - Monday 4 September Brian O’Kane, entrepreneur and author of Starting A Business in Britain on starting up, sales, market research and planning effectively & his own journey as a publishing entrepreneur. Details \| iTunes

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When your parent company advertises

SmallBizPod #24 - Saturday 4 March 2006

SmallBizPod #59 - Food entrepreneur Charlie Bigham

SmallBizPod #47 - Tuesday 22 May 2007

SmallBizPod #31 - Monday 4 September