Needs Must - Social Software & SMEs
Posted by David Tebbutt on 16th July 2007.
In a 1943 paper entitled ‘A Theory of Human Motivation’, psychologist Abraham Maslow proposed a hierarchy of human needs. It ascended from the basics - air and water - all the way up to self-actualisation. The theory has stood the test of time, despite the occasional snipe based on exceptions to the general principles.
It is [...]











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