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Posts Tagged ‘marketing planning’
Posted by Sara Scott on 21st December 2007.
. . . Nope, I’m not recommending donning a red suit, or buying all and sundry expensive gifts. Take a bit of time out over the Christmas break, for a bit of beard (or chin) stroking and reflect on your marketing activity over 2008.
Ask yourself these very basic questions as you’re sitting back, attempting [...]
Posted by Sara Scott on 28th September 2007.
I did a great exercise with a corporate client this week, that I thought would work equally well for any small business. It’s simple, it’s quick and it can shed real light on the kinds of different marketing messages you can think about developing. . .
Map your customer journey
It’s called mapping your customer [...]
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SmallBizPod #67 - Going Solo - freelance perspectivesInterviews with speakers at Going Solo. Some of the web's most well known bloggers & consultants on how to craft a successful career as a freelancer - including Stowe Boyd, Laura Fitton and Suw Charman-Anderson.  Details |  iTunes |
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SmallBizPod #46 - Friday 11 May 2007Live from the Business Startup Show including interviews with Lord Bilimoria of Cobra Beer and Michelle Dewberry, young entrepreneur & winner of The Apprentice. Details | iTunes |
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SmallBizPod #23 - Tuesday 21 February 2006Series of interviews with internet entrepreneurs attending the Web Wednesdays networking events in London hosted by Damien Senn. Details | iTunes |
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SmallBizPod #53 - Thursday 16 August 2007Remarkable entrepreneur, Jennifer Irvine of The Pure Package, talks about her gourmet food business, overcoming adversity, the power of PR and celebrity clients. Details | iTunes |
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