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Posts Tagged ‘Marketing’
Posted by Sara Scott on 11th October 2007.
As I write this post, I’ve got half an eye on Sarah Beany on C4, telling two poor beauty obsessed girls that they are bombarding their bodies with toxic chemicals in lotions and potions that advertise themselves as ‘natural’.
Last night I watched a programme about a Leeds-based business man who had ripped off a load [...]
Posted by Sara Scott on 5th July 2007.
Imagine this. . .
You’ve done a bit of marketing - maybe networking, maybe followed up a couple of referrals, maybe a couple of leads have come in from your web site or blogging.
You’ve followed them up. The prospect was warm. You’ve got a meeting. More to the point, they’ve been interested enough [...]
Posted by Guy Clapperton on 30th May 2007.
Since starting this blog I’ve looked at a lot of sites concerning franchising as you can imagine - more than I’d normally have done, even given my usual small business focus.
It’s sadly becoming an unaccustomed pleasure to find one that gets it right, but here’s one. The Which Franchise website isn’t actually all that elegant; [...]
Posted by Sara Scott on 3rd May 2007.
What is this thing we call ‘branding’?
It’s something that’s been defined and redefined so many times that brand means different things, depending on who you talk to.
This week, I came across this definition and I thought it was rather good:
“A brand is the sum of the good, the bad, the ugly, and the off-strategy. If [...]
Posted by Guy Clapperton on 25th April 2007.
Now this is an interesting one - not strictly a franchising story but it’s been receiving attention from the whichfranchise.com service and will affect many within the franchise community so it’s relevant. Lloyds TSB has launched a Muslim bank account which complies with Shariah law. Among the rules are that businesses as well as [...]
Posted by Sara Scott on 20th April 2007.
I’m a big advocate of structure. It’s a theme you’ll see time and time again in my blog posts. For me a well-formed objective (in marketing and in life), is the gateway to results.
But a comment from Halina, on one of my recent posts gave me a much needed reminder that rules are [...]
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SmallBizPod #44 - Friday 20 April 2007Philip Molloy, UK chief executive of ISold It, talks about Ebay, clicks and mortar, how to role out a franchise and his own entrepreneurial journey. [Please note ISold It has gone bust]  Details |  iTunes |
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SmallBizPod #64 - British Library, Facebook and StartupsPutting the voices to the faces behind the startups on the British Library Business and IP Centre Facebook group. Includes an interview with the Neil Infield of the British Library on its social media strategy. Details | iTunes |
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SmallBizPod #41 - Monday 5 March 2007Emma Jones, founder of homeworking portal Enterprise Nation, talks about the home based business trend and kitchen table entrepreneurs. Details | iTunes |
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SmallBizPod #50 - 26 June 2007Martin Webb, serial entrepreneur and host of Channel 4's 'Risking It All' on business failure & success. Details | iTunes |
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