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Posts Tagged ‘marketing_agency’
Posted by Sara Scott on 17th May 2007.
As promised last week, this week I’m going to outline a process to define the values that sit at the heart of your brand/business. This process is packaged up by marketing agencies in various ways as part of their proprietary toolkits. The raw format I’m suggesting here is one that I used at [...]
Posted by Sara Scott on 25th April 2007.
Just this afternoon, I sat in a meeting where the delegates were discussing the merits and benefits of web-based targeting, using the ‘passion centre’ concept. Obviously I looked suitably clued up, whilst twitching my feet uncomfortably under the desk and hoping desperately that someone (anyone, please), would explain what the hell we were talking [...]
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SmallBizPod #23 - Tuesday 21 February 2006Series of interviews with internet entrepreneurs attending the Web Wednesdays networking events in London hosted by Damien Senn.  Details |  iTunes |
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SmallBizPod #33 - Thursday 2 NovemberJo Ray of Sage, Mike Harris of the Institute of Directors and Lawrence Jones of UKFast talk about recruitment and the skills shortage facing UK small businesses. Details | iTunes |
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SmallBizPod #36 - Wednesday 20 DecemberAdam Hildreth, a young entrepreneur worth £5 million at just 21 and founder of Crisp Thinking, talks about business success, determination and online business models. Details | iTunes |
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SmallBizPod #27 - Tuesday 13 June 2006Interviews from Business Scope networking event on franchising, protecting IP and angel funding with Elaine Gold of Y's-Weight, Jeffry Pym of Beer & Partners, and Sarah Staines of Sherrards. Details | iTunes |
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