ROI - Why results should be the starting and finishing line of any marketing plan
Posted by Sara Scott on 14th March 2007.
Marketing can be an expensive business regardless of whether your target audience is niche or mass market.
Getting the right message to the right people at the right rime 1) to ensure they’re aware of you and 2) ultimately getting them to part with their hard earned cash, can eat a substantial chunk of your own [...]











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