Posted by Sara Scott on 20th April 2007.
I’m a big advocate of structure. It’s a theme you’ll see time and time again in my blog posts. For me a well-formed objective (in marketing and in life), is the gateway to results.
But a comment from Halina, on one of my recent posts gave me a much needed reminder that rules are [...]
Read more ...
Posted by Guy Clapperton on 21st March 2007.
Now, this here link is a good idea - or is it? The idea is a site called Franchise TV, which carries news on franchising - well, from the British Franchise Association - and allows people to talk about their franchises on it.
Which is fine as far as it goes. I do wonder, though, whether [...]
Read more ...
Posted by Sara Scott on 14th March 2007.
Marketing can be an expensive business regardless of whether your target audience is niche or mass market.
Getting the right message to the right people at the right rime 1) to ensure they’re aware of you and 2) ultimately getting them to part with their hard earned cash, can eat a substantial chunk of your own [...]
Read more ...