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Posts Tagged ‘marketing_goals’

The Great Marketing Debate

I’m a big advocate of structure. It’s a theme you’ll see time and time again in my blog posts. For me a well-formed objective (in marketing and in life), is the gateway to results.
But a comment from Halina, on one of my recent posts gave me a much needed reminder that rules are [...]

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Your franchise on TV

Now, this here link is a good idea - or is it? The idea is a site called Franchise TV, which carries news on franchising - well, from the British Franchise Association - and allows people to talk about their franchises on it.
Which is fine as far as it goes. I do wonder, though, whether [...]

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ROI - Why results should be the starting and finishing line of any marketing plan

Marketing can be an expensive business regardless of whether your target audience is niche or mass market.
Getting the right message to the right people at the right rime 1) to ensure they’re aware of you and 2) ultimately getting them to part with their hard earned cash, can eat a substantial chunk of your own [...]

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Click on one of the blue triangles below on the right to listen to inspirational interviews with entrepreneurs from the SmallBizPod archive.

SmallBizPod #61 - Levi Roots Podcast

SmallBizPod #61 - Levi Roots Podcast

Levi Roots talks about slaying Dragons in the Den, motivation, self-belief and taking your entrepreneurial chances when they come your way.

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SmallBizPod #31 - Monday 4 September

SmallBizPod #31 - Monday 4 September

Brian O’Kane, entrepreneur and author of Starting A Business in Britain on starting up, sales, market research and planning effectively & his own journey as a publishing entrepreneur.

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SmallBizPod #73 - Social entrepreneurs shine at Shine

SmallBizPod #73 - Social entrepreneurs shine at Shine

Live interviews with social entrepreneurs and support groups capture the enthusiasm and passion of the social enterprise scene at the extraordinary Shine conference.

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SmallBizPod #53 - Thursday 16 August 2007

SmallBizPod #53 - Thursday 16 August 2007

Remarkable entrepreneur, Jennifer Irvine of The Pure Package, talks about her gourmet food business, overcoming adversity, the power of PR and celebrity clients.

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Comments
  • Sherry Borzo: Thanks for the silver lining news and ha, ha, on the blowing bit. Nothing like tooting the horn for...
  • Ron Perrella: Cloud computing is another name for timesharing or “utility computing” — a concept...
  • Martyn: Nice article. We are a company in the target range, circa 50 employees, and we struggle with the on/off line...
  • The Credit Cruncher: It seems to me, the major credit crunch effect on businesses will be the banks hiking up costs...
  • David Tebbutt: Hi Alexander, if mine hadn’t been a birthday present, I’d have gone for the bigger screen...
  • Will - ArenaFlowers.com: Definitely an opportunity for business owners…if they can hold their nerve and run a...
  • Alexander Deliyannis: I’ve been quite impressed myself by these little machines and will probably buy one soon....
  • Benjamin: Lots I’d agree with there. Small businesses need someone to be their technology intermediary - not...
  • Ed Stivala: Will certainly go and read his research, sounds really interesting. For those of us that have been in...
  • Bob: Hi the complete agenda of the Berlin Web Week: http://berlinwebweek.de/

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