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Is there any such thing as ‘model’ marketing?

Posted by Sara Scott on 5th April 2007.

Is there a right or a wrong way to approach your marketing strategy? Amazon is awash with prescriptive text books that will tell you exactly how you should be doing it. But every business is unique, catering to a special mix of customer needs in a specific and differentiated way.
Unsurprising then, that there [...]

Podcasts

Click on one of the blue triangles below on the right to listen to inspirational interviews with entrepreneurs from the SmallBizPod archive.

	SmallBizPod #26 - Monday 24 April 2006 Simon Coyles, CEO of Kschocolat, on growing your business through exports and the inspiration behind his chocolate brand. Details \| iTunes
	SmallBizPod #68 - Rachel Elnaugh Interview A podcast interview with celebrity entrepreneur, Rachel Elnaugh, on business failure and success, attraction, the entrepreneurial sex-drive, women in business and the well-being sector. Details \| iTunes
	SmallBizPod #47 - Tuesday 22 May 2007 London Business School, interview with staff, students and participants in the Venture Capital Investment Competition. Details \| iTunes
	SmallBizPod #44 - Friday 20 April 2007 Philip Molloy, UK chief executive of ISold It, talks about Ebay, clicks and mortar, how to role out a franchise and his own entrepreneurial journey. [Please note ISold It has gone bust] Details \| iTunes

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Comments

Sherry Borzo: Thanks for the silver lining news and ha, ha, on the blowing bit. Nothing like tooting the horn for...
Ron Perrella: Cloud computing is another name for timesharing or “utility computing” — a concept...
Martyn: Nice article. We are a company in the target range, circa 50 employees, and we struggle with the on/off line...
The Credit Cruncher: It seems to me, the major credit crunch effect on businesses will be the banks hiking up costs...
David Tebbutt: Hi Alexander, if mine hadn’t been a birthday present, I’d have gone for the bigger screen...
Will - ArenaFlowers.com: Definitely an opportunity for business owners…if they can hold their nerve and run a...
Alexander Deliyannis: I’ve been quite impressed myself by these little machines and will probably buy one soon....
Benjamin: Lots I’d agree with there. Small businesses need someone to be their technology intermediary - not...
Ed Stivala: Will certainly go and read his research, sounds really interesting. For those of us that have been in...
Bob: Hi the complete agenda of the Berlin Web Week: http://berlinwebweek.de/

Topics

	SmallBizPod #26 - Monday 24 April 2006 Simon Coyles, CEO of Kschocolat, on growing your business through exports and the inspiration behind his chocolate brand. Details \| iTunes
	SmallBizPod #68 - Rachel Elnaugh Interview A podcast interview with celebrity entrepreneur, Rachel Elnaugh, on business failure and success, attraction, the entrepreneurial sex-drive, women in business and the well-being sector. Details \| iTunes
	SmallBizPod #47 - Tuesday 22 May 2007 London Business School, interview with staff, students and participants in the Venture Capital Investment Competition. Details \| iTunes
	SmallBizPod #44 - Friday 20 April 2007 Philip Molloy, UK chief executive of ISold It, talks about Ebay, clicks and mortar, how to role out a franchise and his own entrepreneurial journey. [Please note ISold It has gone bust] Details \| iTunes

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Is there any such thing as ‘model’ marketing?

SmallBizPod #26 - Monday 24 April 2006

SmallBizPod #68 - Rachel Elnaugh Interview

SmallBizPod #47 - Tuesday 22 May 2007

SmallBizPod #44 - Friday 20 April 2007