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Posts Tagged ‘marketing_mix’
Posted by Guy Clapperton on 20th June 2007.
Here’s an interesting story that happens to tie in with another of my core activities. A franchise operation, the Dyno Group, has won an award as a good place to work.
Actually there’s a little more to it than that. The franchise’s parent company has won, so the franchise - which no doubt played its part [...]
Posted by Guy Clapperton on 9th May 2007.
Here’s an odd one. The people who own the MyHome franchise appeared on TV and have garnered quite a bit of positive coverage as a result, including the piece on this link.
It’s odd from a couple of perspectives, at least if you’re a journalist or commentator. First it’s a piece that essentially suggests MyHome is [...]
Posted by Sara Scott on 29th March 2007.
In June last year, Maurice Saatchi, (of Scratchi and Scratchi fame - co-founder of the agency remembered for its promotions of the formidable Mrs T) created a right old storm in a teacup by declaring that ‘Advertising is Dead’.
The luvvies of the advertising and media world went mental, and a backlash began - the waves [...]
Posted by Sara Scott on 22nd March 2007.
Having just delivered a marketing proposal to an infant business, it struck me that all too often, when small businesses are head scratching about Marketing, the focus is often on cost.
Starting with a cost based mentality can mean that no-cost and lo-cost marketing activities can be overlooked.
So what can we do that costs next to [...]
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SmallBizPod #37 - Wednesday 10 January 2007 (with correct mp3 file)Shaa Wasmund, CEO of Brightstation Ventures, and Professor Zoltan Acs of George Mason University discuss web 2.0, online business and the difference between US and UK entrepreneurs.  Details |  iTunes |
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SmallBizPod #56 - Asian EntrepreneurshipAsian entrepreneurship special - the rise of India as an economic power & the business opportunities & collaboration now open to savvy entrepreneurs. Details | iTunes |
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SmallBizPod #26 - Monday 24 April 2006Simon Coyles, CEO of Kschocolat, on growing your business through exports and the inspiration behind his chocolate brand. Details | iTunes |
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SmallBizPod #24 - Saturday 4 March 2006Advice on how to recruit, motivate and manage staff and employment legislation. Includes a conversation with Julia Scott, founder of award-winning call centre, Base Connections, on her innovative approach to managing people. Details | iTunes |
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