12 March 2010 | 
SME Blog | All SmallBizPod
SME Blog | All SmallBizPod
POSTS TAGGED ‘prospects’
What is b2b marketing? – Part II
Following on from my first post on B2B marketing, broadly speaking there are five main elements to consider when creating your marketing campaign.
1 Create a single view of your customer
Sound …
What is b2b marketing?
This is the first of a series of guest blog posts from Simon Lawrence, ceo of marketing agency Information Arts, on business-to-business marketing.
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If I said to you I’d worked in B2B …
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Recent Comments
- Kevin Partner: I’m not sure how many small businesses have “data” departments! Or departments of...
- Victor: Having the right data is crucial for any marketing campaign, otherwise you’re just flying blind and...
- Zuza: I had a chance to meet Simone in of the meetups in London. She seemed confident, organized, unafraid and...
- Mike: I agree with this post. Much of the so-called “data” will rest online in social networks, blogs and...
- William: Clear and concise instructions! Good stuff…
- Alex Bellinger: Agreed Priyanka, it’s a subject worth some exploration. Have you encountered other...
- Priyanka D: interesting aspect that startups might be an expression of a spiritual calling within the entrepreneur.
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