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Posts Tagged ‘ROI’
Posted by Simon Lawrence on 8th April 2008.
Following on from my first post on B2B marketing, broadly speaking there are five main elements to consider when creating your marketing campaign.
1 Create a single view of your customer
Sound complicated? Its not really, this is a term commonly used to describe the end result of having as much information as possible about your [...]
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SmallBizPod #51 - Tuesday 10 July 2007Nigel Botterill, founder and managing director of theBestOf on business growth, franchising, online business & big ideas.  Details |  iTunes |
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SmallBizPod SurveyAnnouncement re SmallBizPod survey. Details | iTunes |
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SmallBizPod #31 - Monday 4 SeptemberBrian O’Kane, entrepreneur and author of Starting A Business in Britain on starting up, sales, market research and planning effectively & his own journey as a publishing entrepreneur. Details | iTunes |
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SmallBizPod #64 - British Library, Facebook and StartupsPutting the voices to the faces behind the startups on the British Library Business and IP Centre Facebook group. Includes an interview with the Neil Infield of the British Library on its social media strategy. Details | iTunes |
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