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Posts Tagged ‘word_of_mouth’
Posted by Sara Scott on 22nd March 2007.
Having just delivered a marketing proposal to an infant business, it struck me that all too often, when small businesses are head scratching about Marketing, the focus is often on cost.
Starting with a cost based mentality can mean that no-cost and lo-cost marketing activities can be overlooked.
So what can we do that costs next to [...]
Posted by Sara Scott on 14th March 2007.
Marketing can be an expensive business regardless of whether your target audience is niche or mass market.
Getting the right message to the right people at the right rime 1) to ensure they’re aware of you and 2) ultimately getting them to part with their hard earned cash, can eat a substantial chunk of your own [...]
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SmallBizPod #51 - Tuesday 10 July 2007Nigel Botterill, founder and managing director of theBestOf on business growth, franchising, online business & big ideas.  Details |  iTunes |
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SmallBizPod #69 - Clive Birnie, MBOs and jumping through windowsInterview with Clive Birnie of Somerset manufacturing company Severn Delta, on management buy-outs, leadership, jumping through windows, finance and business blogging. Details | iTunes |
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SmallBizPod #54 - Monday 17 September 2007Serial entrepreneur and author, Robert Craven, provides very practical small business advice on marketing and making your business stand out. Details | iTunes |
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SmallBizPod #62 - Social Firms - an exciting challengeThe positive impact of social firms including interviews with Sally Reynolds, ceo of Social Firms UK and Nigel Kershaw, chairman of The Big Issue and ceo of Big Issue Invest. Details | iTunes |
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