Consumers Fear Poor Data Security

Data security continues to be an increasing area of concern for consumers.  The latest survey from Experian’s credit monitoring site, creditexpert.co.uk, reveals that 65% of people

would never buy again from a company that did not keep their personal information absolutely secure.

Businesses least trusted by consumers to keep their data secure were as follows:

• car dealers (46%)
• insurance companies (34%)
• internet companies (33%)
• national/local government (32%)
• retail (27%)
• charities (20%)
• banks (15%)

Perhaps most surprising is that despite customer records being dumped in bin bags outside branches the length and breadth of the land, charities are trusted less than the big bad banks.

consumers | data security | experian |