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Cut Recruitment Costs by 75% Claims New Site
know-who.com launches online recruitment referral site.
Today sees the beta launch of a new social network and referral-based recruitment site called know-who.com. The site claims that using the power of referral networks, its online recruitment model could save businesses as much as 75% in recruitment costs.
know-who.com seems to apply the same principles to the online recruitment market as Zubka. Use and reward referrers to identify the right candidates for jobs posted by hirers.
It’s a good idea and one worthy of emulation. know-who.com’s own recent survey shows that nearly two thirds (60%) of Britons prefer direct application and contact via word of mouth or referral to dealing with recruitment consultants.
Both Zubka and know-who.com are classic disintermediation plays. It’ll be interesting to monitor their success and see whether there’s room in the market for them both.
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