SmallBizPod Sales #2 – interview with Liz Jackson of Great Guns Marketing

This week SmallBizPod Sales #2, the small business sales podcast, takes a look at lead generation with one of the UK’s most well known sales legends, the award-winning Liz Jackson, founder of Great Guns Marketing, the b2b telemarketing company.

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Show Notes

Summary

Intro:

● Uncle Spats welcomes you back to SmallBizPod Sales and lets you know what’s coming up in the show.

Features:

● Interview with the inspiring Liz Jackson MBE, award-winning business woman and founder of b2b telemarketing and lead generation company, Great Guns Marketing. Liz talks about how she set up her own business, what she looks for in a sales person and how Great Guns wins and retains business. Uncle Spats and Liz also talk about proposition development, understanding customers and the importance of charisma, enthusiasm and energy. There’s also plenty of advice on cold calling, building rapport with gatekeepers, CRM systems, the importance of data, social media and tips for first time cold callers.

● Uncle Spats introduces the Sales Clinic to help you with your sales problems and share ideas and tips. The first case study is from Andy Burrows of Charis FD who want to increase qualified leads and is seeking advice. If you can help Andy, head over to the Sales Clinic section of the site.

●Music Big James and the Chicago Playboys
“A Little Attention”
from “Right Here Right Now”
(Blind Pig Records)

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