SmallBizPod Sales #4 – getting pricing right with Neil Thackray

This week SmallBizPod Sales #4, an inspiring interview between Uncle Spats and serial CEO and consultant, Neil Thackray, on how some interesting maths and tweaks to your pricing strategy can help your business become more profitable in a downturn.

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Show Notes

Summary

Intro:

● Uncle Spats welcomes existing and new listeners to the third episode of the SmallBizPod Sales edition.

● Don’t forget, if you’d like a copy of the excellent pricing handout from this episode of SmallBizPod Sales, just sign up to our mailing list using the box on the right hand sidebar and you’ll receive it straight away.

Features:

● Interview an inspiring interview with Neil Thackray on pricing and the radical impact small changes could have on the profitability of your business. Neil is a serial CEO for a number of media companies who began life at Reed Elsevier and is currently a consultant.  Includes discussion about pricing strategies to help you make more money in a downturn, the most useful business maths you’ll never forget and managing price changes with your sales staff and your customers. A highly entertaining discussion, with a lot of not-to-be-missed practical advice for all small business owners.

●Music Tinsley Ellis
“Speak No Evil”
from “Speak No Evil”
(Alligator Records)

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