SmallBizPod #52 – market research for startups

Stephen Phillips of Spring Research & Surinder Siama of ResearchTalk guide us through effective market research for startups and growing businesses.

By Alex Bellinger
27th July 2007 at 7:12 pm

This week SmallBizPod #52, the small business podcast, takes a look at how startups and early stage businesses can make the most of market research and includes an interview with Stephen Phillips of Spring Research and Surinder Siama of the Research Talk podcast. There’s also the usual round up of comments from listeners and news on PodCamp UK.

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Show Notes

Summary

Intro:

• 00:00 Alex on what’s coming up in the show.
• 01:04 Your comments and feedback matter, so do get in touch.
•
02:11 Podcamp UK on 1st & 2nd September 2007 in Birmingham – a free and enjoyable event for anyone interested in podcasting, social media and all sorts of online stuff.

Features:

• 02:53 Interview with Stephen Phillips of Spring Research and Surinder Siama of the Research Talk podcast. Alex, Steve and Surinder talk about the ways in which bootstrapped, start-ups can and should conduct research into their market, while not losing their ability to act on gut instinct. The discussion also focuses on how startups with funding or seeking funding should take a more detailed, structured and analytical approach to influence investors. The podcast also covers the importance of co-creation and testing online.

Comments:

• 26:04 Email comment from Angelo Tardioli who asks whether anyone knows of any fashion or food networking groups in London. Get in touch, if you do.
• 27:08 Email from Hannah Wilkinson who points listeners to a useful scheme run by the London Development Agency designed to get graduates to work on projects for your company for 8 weeks, for just £180 per week. Further details can be found at www.stepenterprise.co.uk.
• 28:16 Comment on the blog from Daksh Sharma on how much he’s enjoying Facebook and looking forward to a cd collection of the first 50 episodes of SmallBizPod.
• 29:11 Comment on the blog from SmallBizPod’s first African listeners, Oladele Ayuba, adding to Martin Webb’s thoughts about listening and learning from criticism of your business.
• 31:00 Thanks to all those who’ve signed up to the Frappr map including: Richard Marshall, Alan Noake, Mads, Rick Vanner from Macclesfield and Lisa Foster from Manchester.
• 31:00 Check out the latest posts on e-marketing, green PCs and Business Link at the SmallBizPod blog.

• 33.21 MusicBeyond Babylon by Narcissus Project with many thanks to the Podsafe Music Network.

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  1. […] Well, if you want to listen to Steve Phillips from Spring Research and us offer some very basic research tips for entrepreneurs then pop here. […]

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